NIUfilmmaker
Heisman

Posts: 6,153
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I Root For: NIU!
Location: Wicker Park, Chicago
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RE: Fall Enrollment dips slightly
(10-06-2026 07:52 PM)mattresspolice Wrote: (09-17-2026 01:21 PM)NIUfilmmaker Wrote: (09-17-2026 11:30 AM)IWokeUpLikeThis Wrote: (09-17-2026 09:00 AM)NIUfilmmaker Wrote: (09-17-2026 02:10 AM)IWokeUpLikeThis Wrote: 100%. I’ve always said this.
If NIU was in Bloomington-Normal (or Naperville) and ISU was in DeKalb, it would be NIU doing well in enrollment and ISU struggling.
No president isn’t going to change this. There’s not really anything NIU can do to meaningfully reverse it. It just is what it’s going to be.
You two are 100% wrong, agree to disagree, but you're way off. Dekalb has great bones, a classic Main Street-USA type college town but still near the city and it's offerings. NIU was at 25k when I attended, and the administration literally penned an article on why they were slowing their growth to 30k down a bit, all in this exact zip code you demoralize. Better marketing/messaging, better leadership, 18k students leads to 19k students, more bars, better apartments, less randoms living in housing intended for Huskies.
I do think you'll see the larger schools survive, and thive, and some smaller schools close in all states, especially poorly-run Illinois. NIU should easily be on the right side of that equation, especially if we can get better people at the helm.
That’s a way different time and age. Enrollment at IL directionals and similar midwest schools was quite a bit higher then. Schools in the likes of DeKalb, Carbondale, etc were thriving in those days.
Since then, you’ve seen:
- Enrollment cliff, especially in IL/the midwest heavily impacting IL directionals and similar midwest schools
- Explosion of online schools, which takes a significant chunk of students who would’ve been traditional students at IL/midwest directionals back in the day
- IL 18-year-olds increasingly going out-of-state at markedly higher rates than back then. Ditto IL/midwestern 18-year-olds increasingly going South or West compared to then.
- Social media influence on choosing schools. Kids are on their phones all the time and are heavily influenced by which campuses/college towns appear vibrant or go viral on Instagram/TikTok. Unfortunately, DeKalb doesn’t win this battle.
- Shift in the preferences of this generation’s students. A lot of 18-year-olds in previous generations wanted to attend smaller college towns. Today’s generation has tilted significantly more towards the cosmopolitan area end of the scale while the number of 18-year-olds who want to attend smaller college towns has dwindled.
All of these factors create a vicious cycle. The vibrant campuses you’d see at NIU or SIU back in the day were heavily reliant on the large enrollments. Once enrollments dissipated, Carbondale fell from a party magnet famous for its Halloween scene to a struggling town. DeKalb today isn’t really attractive to 18-year-olds without the vibes a 25k enrollment created a generation ago.
What attracted people to NIU in its heyday was the atmosphere created by that 25k enrollment. That was able to mask DeKalb not being the attraction. Once external factors inevitably hit NIU, that scene from
the 25k student days was no longer drawing people in, and NIU couldn’t fall back on DeKalb the way an ISU can fall back on a Bloomington-Normal to draw people in.
Still 100% disagree, I've been to Bloomington Normal, nothing there to make a major impact In recruiting. Smaller state schools are not flourishing, there is a current trend there. NIU, on the outskirts of the #3 DMA should be way more than fine if we can install better leadership, hopefully soon.
You can disagree all you want, but it doesn't change facts. It's a complex issue for sure, but many lesser institutions are struggling while flagship institutions are thriving. The economic divide has never been greater. The "haves" want the flagship and "name" institutions. The "have nots" go to community college or trade school. The middle is getting smaller. That's where NIU and many public colleges in Illinois fall. Illinois' fiscal irresponsibility in the past doesn't help any either. It's getting much better, but the horse left the barn long ago.
No one can predict 20-30 years or more in the future, but as it stands now, there is no way that NIU can sustain or increase the current enrollment in the foreseeable future. If you think new leadership can change that, you're sadly mistaken. Superior leadership may slow the bleeding but it can't eliminate it.
Still think you're WAY off on this, but agree to disagree.
Nobody wants their alma mater to close, but some colleges will be closing over the next few decades, even in Illinois where skeletons like CSU get football funds instead of the pink slip it deserves.
NIU won't be discussed in the first wave, or second wave for that matter of Illinois colleges targeted for closing in the next 5-10-20 years, and we can be much closer to a have than have-not in the near future with quality leadership.
It would be very sensible for NIU to rebrand at this juncture, but that's a disputed discussion for another thread
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