S.E.C.

1. Texas: $343,106,827
4. Tennessee: $285,364,027
6. Alabama: $244,551,544
8. Texas A&M: $235,498,020
9. Oklahoma: $234,426,470
11. Georgia: $233,526,965
12. Louisiana State: $233,457,268
15. Auburn: $205,275,913
16. South Carolina: $204,566,524
17. Florida: $199,237,539
18. Arkansas: $195,879,594
22. Kentucky: $186,609,679
26. Missouri: $181,114,849
34. Mississippi: $171,119,339
38. Mississippi State: $157,301,826
50. Vanderbilt: $146,388,389

Grand Total: $3,447,424,773
Avg Per School: $215,464,048.31


Big Ten

2. Ohio State: $295,265,883
5. Penn State: $254,397,122
7. Michigan: $236,376,759
10. Southern California: $234,029,848
14. Nebraska: $205,807,522
21. Wisconsin: $190,503,289
24. Indiana: $182,095,778
27. Iowa: $179,990,052
28. Washington: $178,415,083
29. Illinois: $174,612,181
31. California Los Angeles: $173,429,394
33. Rutgers: $171,679,918
35. Oregon: $167,129,024
37. Michigan State: $160,697,176
39. Minnesota: $156,773,938
47. Purdue: $150,536,320
56. Northwestern: $131,779,238
58. Maryland: $128,662,116

Grand Total: $3,372,180,641
Avg Per School: $187,343,368.94


ACC

13. Miami: $230,484,608
19. Stanford: $192,802,320
20. Florida State: $192,717,172
23. Clemson: $186,106,774
25. Duke: $181,607,802
27. North Carolina: $180,835,031
32. California: $173,116,318
41. Louisville: $155,903,308
44. Virginia Tech: $151,623,889
45. Pittsburgh: $151,337,808
46. Virginia: $150,622,194
48. Southern Methodist: $150,225,313
52. Boston College: $142,122,049
53. Georgia Tech: $140,430,227
54. N.C. State: $135,830,733
59. Syracuse: $120,839,134
63. Wake Forest: $114,628,069

Grand Total: $2,751,232,749
Avg Per School: $161,837,220.53



*#3 Notre Dame: $289,616,198

Big 12

30. Kansas: $173,669,277
36. Colorado: $161,671,803
40. Texas Christian: $155,989,500
42. Oklahoma State: $153,679,234
43. Brigham Young: $153,351,328
49. Arizona State: $149,346,605
51. Baylor: $144,126,427
55. Arizona: $132,661,899
57. Texas Tech: $128,777,718
59. Utah: $125,167,576
60. Cincinnati: $119,327,103
62. West Virginia: $117,413,366
64. Central Florida: $108,885,086
65. Iowa State: $103,899,204
66. Kansas State: $102,982,919
67. Houston: $100,162,965

Grand Total: $2,131,112,010
Avg Per School $133,194,500.63

(05-09-2026 07:47 PM)JRsec Wrote:  S.E.C.

1. Texas: $343,106,827
4. Tennessee: $285,364,027
6. Alabama: $244,551,544
8. Texas A&M: $235,498,020
9. Oklahoma: $234,426,470
11. Georgia: $233,526,965
12. Louisiana State: $233,457,268
15. Auburn: $205,275,913
16. South Carolina: $204,566,524
17. Florida: $199,237,539
18. Arkansas: $195,879,594
22. Kentucky: $186,609,679
26. Missouri: $181,114,849
34. Mississippi: $171,119,339
38. Mississippi State: $157,301,826
50. Vanderbilt: $146,388,389

Grand Total: $3,447,424,773
Avg Per School: $215,464,048.31


Big Ten

2. Ohio State: $295,265,883
5. Penn State: $254,397,122
7. Michigan: $236,376,759
10. Southern California: $234,029,848
14. Nebraska: $205,807,522
21. Wisconsin: $190,503,289
24. Indiana: $182,095,778
27. Iowa: $179,990,052
28. Washington: $178,415,083
29. Illinois: $174,612,181
31. California Los Angeles: $173,429,394
33. Rutgers: $171,679,918
35. Oregon: $167,129,024
37. Michigan State: $160,697,176
39. Minnesota: $156,773,938
47. Purdue: $150,536,320
56. Northwestern: $131,779,238
58. Maryland: $128,662,116

Grand Total: $3,372,180,641
Avg Per School: $187,343,368.94


ACC

13. Miami: $230,484,608
19. Stanford: $192,802,320
20. Florida State: $192,717,172
23. Clemson: $186,106,774
25. Duke: $181,607,802
27. North Carolina: $180,835,031
32. California: $173,116,318
41. Louisville: $155,903,308
44. Virginia Tech: $151,623,889
45. Pittsburgh: $151,337,808
46. Virginia: $150,622,194
48. Southern Methodist: $150,225,313
52. Boston College: $142,122,049
53. Georgia Tech: $140,430,227
54. N.C. State: $135,830,733
59. Syracuse: $120,839,134
63. Wake Forest: $114,628,069

Grand Total: $2,751,232,749
Avg Per School: $161,837,220.53



*#3 Notre Dame: $289,616,198

Big 12

30. Kansas: $173,669,277
36. Colorado: $161,671,803
40. Texas Christian: $155,989,500
42. Oklahoma State: $153,679,234
43. Brigham Young: $153,351,328
49. Arizona State: $149,346,605
51. Baylor: $144,126,427
55. Arizona: $132,661,899
57. Texas Tech: $128,777,718
59. Utah: $125,167,576
60. Cincinnati: $119,327,103
62. West Virginia: $117,413,366
64. Central Florida: $108,885,086
65. Iowa State: $103,899,204
66. Kansas State: $102,982,919
67. Houston: $100,162,965

Grand Total: $2,131,112,010
Avg Per School $133,194,500.63

It seems pretty clear to me that the top two priorities for the Big Ten should be Miami and Stanford. The top 4 for the SEC should be Florida State and Clemson for branding and a revenue bump, North Carolina and Duke for markets, academics and basketball/baseball.

These numbers again point to fewer additions rather than more. I was not shocked that the SEC would earn more because contract details will not be verified until the Spring meeting and I knew what I had been told would be ballpark. But the total earning capacity of SEC schools outpaced the Big Ten considerably. The top 15 SEC schools outearned their numerical counterpart in the Big Ten. The Big Ten took the comparison between the 16th best earner in each conference.

The growth in reported A4 gross revenues (per EADA data) over the past decade is impressive. For the current A4 programs:

FY.........Avg A4 Rev...YoY growth
2015-16...$100.3M
2016-17...$110.0M....9.7%
2017-18...$115.8M....5.3%
2018-19...$118.5M....2.3%
2019-20...$116.4M....(1.8%)
2020-21....$99.9M....(14.2%)
2021-22....$134.6M....34.7%
2022-23....$148.9M....10.7%
2023-24....$162.4M....9.0%
2024-25....$176.5M....8.7%

Average A4 YoY growth rate over the past decade is 7.2%.

Average YoY growth rate over the past decade for each A4 conference: B1G 7.8%, ACC 7.7%, B12 7.0% and SEC 6.5%.

A4 programs with the highest YoY growth rates in athletic department gross revenue during the past decade: >11% - SMU, Cincinnati, Miami, ND, KU, Colorado and Indiana

A4 programs with the lowest YoY growth rates in gross revenue during the past decade: <5% - Iowa State, Kansas St, Maryland, West Virginia, Louisville, Minnesota and Virginia