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NEW: Cracker Barrel CEO Julie Felss Masino is stepping down following the company's controversial rebrand last year that sparked fierce backlash from longtime customers.

The effort to modernize the chain included removing the iconic Uncle Herschel mascot and redesigning restaurants without many of the nostalgic decorations customers had come to expect.

Cracker Barrel eventually reversed course after the outrage and leaned back into its traditional identity.

The company says former Bloomin' Brands CEO David Deno, whose company owns Outback Steakhouse, will take over on August 10.

Too little too late.

Outback Steakhouse hit the toilets 10 years ago did they not? Seems like a bad hire.

Talk about rubbing people the wrong way...she did everything she could to run off the core base...did yall see the desperation interview she did with Glenn Beck trying to make good?

(07-27-2026 11:53 AM)memtigbb Wrote:  Outback Steakhouse hit the toilets 10 years ago did they not? Seems like a bad hire.

IDK. They just built a new one 10 minutes from me maybe a year ago.

Cracker Barrel has stabilized somewhat. could still have a future.

(07-27-2026 02:10 PM)bill dazzle Wrote:  Cracker Barrel has stabilized somewhat. could still have a future.

I like Cracker Barrel. Food I grew up on, except theirs has little taste, lol.

Outback and Cracker Barrel will both outlast me. Guaranteed!

She’ll probably get $25M severance pay.

Hey Julie, Bud Light is looking for some help

(07-27-2026 02:12 PM)TripleA Wrote:  

(07-27-2026 02:10 PM)bill dazzle Wrote:  Cracker Barrel has stabilized somewhat. could still have a future.

I like Cracker Barrel. Food I grew up on, except theirs has little taste, lol.

Outback and Cracker Barrel will both outlast me. Guaranteed!

(07-27-2026 02:22 PM)CardinalJim Wrote:  Hey Julie, Bud Light is looking for some help

(07-27-2026 02:42 PM)bill dazzle Wrote:  

(07-27-2026 02:12 PM)TripleA Wrote:  

(07-27-2026 02:10 PM)bill dazzle Wrote:  Cracker Barrel has stabilized somewhat. could still have a future.

I like Cracker Barrel. Food I grew up on, except theirs has little taste, lol.

Outback and Cracker Barrel will both outlast me. Guaranteed!

So, are you cheering for my demise?

Stepping down



Boom outa here is more like it

(07-27-2026 04:45 PM)TripleA Wrote:  

(07-27-2026 02:42 PM)bill dazzle Wrote:  

(07-27-2026 02:12 PM)TripleA Wrote:  

(07-27-2026 02:10 PM)bill dazzle Wrote:  Cracker Barrel has stabilized somewhat. could still have a future.

I like Cracker Barrel. Food I grew up on, except theirs has little taste, lol.

Outback and Cracker Barrel will both outlast me. Guaranteed!

So, are you cheering for my demise?

I'd expect something like from Tom.

But Bill, now that gives me concern.

I hope you're around a little longer 3A.

I enjoy talking to older men such as yourself.

You serve as the grandfather that was never around when I was growing up.

(07-27-2026 04:45 PM)TripleA Wrote:  

(07-27-2026 02:42 PM)bill dazzle Wrote:  

(07-27-2026 02:12 PM)TripleA Wrote:  

(07-27-2026 02:10 PM)bill dazzle Wrote:  Cracker Barrel has stabilized somewhat. could still have a future.

I like Cracker Barrel. Food I grew up on, except theirs has little taste, lol.

Outback and Cracker Barrel will both outlast me. Guaranteed!

So, are you cheering for my demise?

It would take much more than my cheering to cause the demise of a man of your power, handsomeness, intellect and positive karma.

(07-27-2026 04:54 PM)BirdHawkEagle Wrote:  

(07-27-2026 04:45 PM)TripleA Wrote:  

(07-27-2026 02:42 PM)bill dazzle Wrote:  

(07-27-2026 02:12 PM)TripleA Wrote:  

(07-27-2026 02:10 PM)bill dazzle Wrote:  Cracker Barrel has stabilized somewhat. could still have a future.

I like Cracker Barrel. Food I grew up on, except theirs has little taste, lol.

Outback and Cracker Barrel will both outlast me. Guaranteed!

So, are you cheering for my demise?

I'd expect something like from Tom.

But Bill, now that gives me concern.

I hope you're around a little longer 3A.

I enjoy talking to older men such as yourself.

You serve as the grandfather that was never around when I was growing up.

I'm 63. So 3A is like the older brother I never had and whom I look to for wisdom and sage advice.

Never mess with a beloved, iconic formula that WORKS! Change for the sake of change isn't the answer. Talk to loyal Coca-cola drinkers like me about making changes...

(07-27-2026 05:46 PM)UCGrad1992 Wrote:  Never mess with a beloved, iconic formula that WORKS! Change for the sake of change isn't the answer. Talk to loyal Coca-cola drinkers like me about making changes...

There is a fundamental personality trait that people have, which psychologists call "Open to New Experiences" versus "Closed to New Experiences." But what it really should be called is "prefers new experiences" versus "prefers familiar experiences."

Most artsy folks and marketing folks fall under "prefers new experiences," and they don't even recognize that the other type of people exists. So they think that everyone craves something new.

It's sad, but I think this misunderstanding is why a lot of beloved experiences get destroyed.

(07-27-2026 05:38 PM)bill dazzle Wrote:  

(07-27-2026 04:45 PM)TripleA Wrote:  

(07-27-2026 02:42 PM)bill dazzle Wrote:  

(07-27-2026 02:12 PM)TripleA Wrote:  

(07-27-2026 02:10 PM)bill dazzle Wrote:  Cracker Barrel has stabilized somewhat. could still have a future.

I like Cracker Barrel. Food I grew up on, except theirs has little taste, lol.

Outback and Cracker Barrel will both outlast me. Guaranteed!

So, are you cheering for my demise?

It would take much more than my cheering to cause the demise of a man of your power, handsomeness, intellect and positive karma.

I haven't seen a post that FOS in years. I mean, I have no power.