https://www.sportsvideo.org/2026/07/22/f...ime-video/

FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel will feature more than 300 live events and more than 1,000 hours of live programming, along with original programming, studio shows, podcasts, highlights, replays, and documentaries. Additional distribution partners and programming details will be announced in the coming weeks.

“The traditional linear market is not built to fully serve the depth, quality, and growth potential of many non-Tier 1 sports rights,” says Phil Wendler, EVP, Global Rights Acquisition, FloSports. “FloSports has spent years building a better model for rights holders who want more than a distribution outlet. The FloSports Channel on Prime Video expands that promise by giving our partners another scaled, free-to-consumer distribution path, helping new fans discover the sports and communities that make FloSports unique.”

Feels like a different package for the stuff they already have for free on YouTube plus replays of stuff that has already happened

This article is ?! https://www.flomarching.com/articles/160...ifferences


Will events on the FloSports Channel be live or replays?
Both. The FloSports Channel features a mix of live events, classic replays, highlights, documentaries, studio shows, podcasts and other original programming.

What is the FloSports Channel?
The FloSports Channel is a free, ad-supported streaming channel featuring a curated lineup of select live events (currently, 300+ annually), highlights, replays, original programming, documentaries, studio shows, podcasts and more from across the FloSports ecosystem.

Where can I watch the FloSports Channel?
The FloSports Channel is currently available in the United States on:

Prime Video
FloSports
FloSports' YouTube channel
Additional distribution partners and availability updates will be announced over time.

How do I find the FloSports Channel on Prime Video?
Open the Prime Video app and navigate to the “Live TV” section. From there, select the “Sports” category to find the FloSports Channel.

You can also search for “FloSports Channel” within Prime Video to go directly to the channel.

Is the FloSports Channel free?
Yes. The FloSports Channel is free to watch and supported by advertising.

I do hope that this channel offers at least a live "game of the week" from CAA men's and women's basketball. I'm not sure how much it will help, as this channel doesn't seem all that easily accessible. One would have to have PRIME and also know about the channel. It might help for a few people who want to watch their team play but refuse to pay for Flo. My guess is that this new channel will have average viewership in the single digits in terms of actual people watching.

EDIT: I see that the channel is also on YouTube, which is free, so hopefully that will bring in some more viewers.

(07-27-2026 08:04 AM)J.B. Wrote:  I do hope that this channel offers at least a live "game of the week" from CAA men's and women's basketball. I'm not sure how much it will help, as this channel doesn't seem all that easily accessible. One would have to have PRIME and also know about the channel. It might help for a few people who want to watch their team play but refuse to pay for Flo. My guess is that this new channel will have average viewership in the single digits in terms of actual people watching.

EDIT: I see that the channel is also on YouTube, which is free, so hopefully that will bring in some more viewers.

https://cirpamazon.substack.com/p/us-ama...p-estimate

I do not know the accuracy of information presented in the article:

We have a new estimate of US Amazon Prime membership. Given Amazon’s size and dominance in US retail, there is far more room for bad news than good news. The new numbers are certainly not bad news, so that must be good news.

With our June 2026 survey of recent US Amazon shoppers complete, we can calculate our latest estimate of US Amazon Prime membership, as well as the percentage of Amazon shoppers who used a Prime membership on their most recent purchase. Remember, US Prime membership finally reached 200 million members in the September 2025 quarter, after several quarters of slowing growth. It came in at 201 million in our December 2025 and March 2026 reports.

CIRP estimates 203 million US Amazon customers had a Prime membership as of the June 2026 quarter.

The NFL serves as the anchor of Amazon’s live sports portfolio in the United States, drawing linear-television-sized crowds.

- Thursday Night Football (TNF) Average: The TNF season averaged a record-breaking 15.33 million viewers per game, making it the most-watched season in TNF's 20-year history across broadcast, cable, and streaming.

- Total Franchise Reach: A massive 122.09 million unique U.S. viewers tuned into at least one game during the campaign.

- NFL Playoff Record: Amazon’s exclusive NFL Wild Card playoff game set an all-time streaming milestone, delivering 31.6 million viewers.

- Black Friday Football: The annual holiday game secured 16.33 million viewers, up 21% from the prior year


Amazon continues to expand its year-round international programming to keep subscribers engaged outside the football season.

- National Women's Soccer League (NWSL): NWSL broadcasts on Prime experienced explosive growth, with viewership climbing 219% year-over-year.

Demographic Advantage: Younger & Engaged

- Incremental Reach: More than half of the fans watching the WNBA and NWSL on Prime Video did not watch any games on traditional linear television

- The Age Gap: The median age of Prime Sports viewers is seven years younger than traditional linear NFL broadcasters and 15 years younger than the average prime-time broadcast television viewer

I'm honestly not trying to be negative here, but this really isn't that big a deal

Flo is creating a FAST channel where they will show some live content, most of which I would guess is already free on YouTube, and then backfill the hours with old content they have replay rights to and their documentaries they have produced.

Most other sports leagues, minor and major, already have FAST channels

(07-27-2026 10:45 AM)solohawks Wrote:  I'm honestly not trying to be negative here, but this really isn't that big a deal

Flo is creating a FAST channel where they will show some live content, most of which I would guess is already free on YouTube, and then backfill the hours with old content they have replay rights to and their documentaries they have produced.

Most other sports leagues, minor and major, already have FAST channels

I disagree, any free national platform that is accessible by 200M + is a big deal. The only caveat is that they must put CAA content on Prime Video. Also, CAA and schools must put resources into promoting the games on Prime.

Youtube + Amazon Prime is a win, the NFL has had record viewership on the platform. People are cutting the cord and ESPN is not a necessity, Amazon Prime is turning into a necessity for the avg consumer.

My 70 yr old mom has a Prime account but doesnt have ESPN+ nor HULU/Disney. I would say more people have Prime access than ESPN+ or ESPNU.

(07-27-2026 11:30 AM)AGGIE2039 Wrote:  

(07-27-2026 10:45 AM)solohawks Wrote:  I'm honestly not trying to be negative here, but this really isn't that big a deal

Flo is creating a FAST channel where they will show some live content, most of which I would guess is already free on YouTube, and then backfill the hours with old content they have replay rights to and their documentaries they have produced.

Most other sports leagues, minor and major, already have FAST channels

I disagree, any free national platform that is accessible by 200M + is a big deal. The only caveat is that they must put CAA content on Prime Video. Also, CAA and schools must put resources into promoting the games on Prime.

Youtube + Amazon Prime is a win, the NFL has had record viewership on the platform. People are cutting the cord and ESPN is not a necessity, Amazon Prime is turning into a necessity for the avg consumer.

My 70 yr old mom has a Prime account but doesnt have ESPN+ nor HULU/Disney. I would say more people have Prime access than ESPN+ or ESPNU.

Go on your Prime now...this channel will be lumped in with their other live TV channels Prime has

Right now its listed in between Tennis Channel 2 and The Willow (Cricket) channel.

The channel is currently showing some dirt track racing from 2022.

The only content the CAA will see on here is maybe the live Free Youtube game of the week and whatever archival CAA content Flo throws on there

Its not going to be promoted and you're not going to know its there unless you are looking for it.

Its simply a way for Flo to better monetize the content they have access....Flo will make additional ad dollars from people flipping around looking for something to throw on in the background while they work

This was 100% needed in order to keep FloSports from going under. More and more conferences are choosing ESPN+

If FloSports can get to the point where they can offer all their live events free on Amazon Prime, and per subscription on their own site for people who don't want Prime, that MIGHT allow them to compete against ESPN for the smaller conferences.

I just heard that the National Lacrosse League is switching from ESPN+ to FloSports as their streaming content provider. This might be good news for Flo but devastating news for NLL fans who like CAA fans will be really pissed off when they find out that they'll have to shell out $30/month to watch games that used to be easily accessible via an ESPN account that they likely already have.

https://gocamels.com/news/2026/8/14/gene...pener.aspx

BUIES CREEK, N.C. - Campbell Women's Soccer home opener will air live on Amazon Prime Video's FloSports Channel, this Sunday at 5 pm.

FloSports announced the launch of the FloSports Channel, a new free streaming channel showcasing more than 300 live premium events and over 1,000 hours of live programming from top partners across its entire portfolio, in late July. Throughout the year, select live CAA games, plus original programming will stream on the channel, with a reach of over 80 million US homes.

The CAA live programming schedule on FloSports Channel will be announced two weeks in advance throughout the season.

Select CAA Games Coming To FloSports Channel On Prime Video
Bookmark and Share 8/20/2026 12:00:00 PM
Rob Washburn

RICHMOND, Va. (August 20, 2026) – CAA fans will have a new way to watch select games this season thanks to a historic new media agreement between the conference’s streaming partner FloSports and Prime Video. This year, dozens of CAA games will stream free on the FloSports Channel on Prime Video reaching the platform’s 115 million viewers as a supplement to the full CAA live game schedule available on FloCollege.

Through the FloSports Channel, CAA programming will appear alongside Prime Video’s growing portfolio of live sports (including select NFL and NBA games), creating new opportunities for discovery and audience growth. A weekly schedule of selected events will be published to CAASports.com and promoted through the league’s social media accounts.

https://caasports.com/news/2026/8/20/gen...video.aspx

Here are the CAA Flo Sports Network FAST Channel events that are showing up on the CAA master schedule - no publicized list as previously announced as of this post
Thursday August 27th, 2026 - Football - Maine @ Towson
Sunday August 30th, 2026 - M Soccer - Ga Southern @ UNCW
Sunday August 30th, 2026 - W Soccer - High Point @ Elon

Previously they have had
Thursday August 20th, 2026 - W Soccer - Ole Miss @ Charleston
Sunday August 23rd, 2026 - M Soccer - FGCU @ Charleston

So based on this small sample size it looks similar to the YouTube set up with 1 weekday event and 1 weekend event every week

(08-26-2026 09:29 AM)solohawks Wrote:  Here are the CAA Flo Sports Network FAST Channel events that are showing up on the CAA master schedule - no publicized list as previously announced as of this post
Thursday August 27th, 2026 - Football - Maine @ Towson
Sunday August 30th, 2026 - W Soccer - High Point @ Elon

Previously they have had
Thursday August 20th, 2026 - W Soccer - Ole Miss @ Charleston
Sunday August 23rd, 2026 - M Soccer - FGCU @ Charleston

So based on this small sample size it looks similar to the YouTube set up with 1 weekday event and 1 weekend event every week

Showing mens soccer to, Furman at UNCW on 30 August

https://www.instagram.com/p/DcgqWooxJ_z/...N5dWc2ODhs

(08-26-2026 01:58 PM)AGGIE2039 Wrote:  

(08-26-2026 09:29 AM)solohawks Wrote:  Here are the CAA Flo Sports Network FAST Channel events that are showing up on the CAA master schedule - no publicized list as previously announced as of this post
Thursday August 27th, 2026 - Football - Maine @ Towson
Sunday August 30th, 2026 - W Soccer - High Point @ Elon

Previously they have had
Thursday August 20th, 2026 - W Soccer - Ole Miss @ Charleston
Sunday August 23rd, 2026 - M Soccer - FGCU @ Charleston

So based on this small sample size it looks similar to the YouTube set up with 1 weekday event and 1 weekend event every week

Showing mens soccer to, Furman at UNCW on 30 August

https://www.instagram.com/p/DcgqWooxJ_z/...N5dWc2ODhs

Thanks for sharing - it was not on the master schedule on the website

So perhaps one game a week per sport?

(08-26-2026 02:00 PM)solohawks Wrote:  

(08-26-2026 01:58 PM)AGGIE2039 Wrote:  

(08-26-2026 09:29 AM)solohawks Wrote:  Here are the CAA Flo Sports Network FAST Channel events that are showing up on the CAA master schedule - no publicized list as previously announced as of this post
Thursday August 27th, 2026 - Football - Maine @ Towson
Sunday August 30th, 2026 - W Soccer - High Point @ Elon

Previously they have had
Thursday August 20th, 2026 - W Soccer - Ole Miss @ Charleston
Sunday August 23rd, 2026 - M Soccer - FGCU @ Charleston

So based on this small sample size it looks similar to the YouTube set up with 1 weekday event and 1 weekend event every week

Showing mens soccer to, Furman at UNCW on 30 August

https://www.instagram.com/p/DcgqWooxJ_z/...N5dWc2ODhs

Thanks for sharing - it was not on the master schedule on the website

So perhaps one game a week per sport?

Volleyball starts this weekend too

I'm going to try to tune into the Maine/Towson game tomorrow just to see how easy or difficult it is to actually find the free game. I didn't even know that PRIME had fast channels. I know that Samsung and Roku have them, but I only look to watch them if I'm really bored.

EDIT...
I checked out the FAST channels in both Roku and PRIME....
I went through about 100 sports channels on Roku and only found FLO Racing.
I went through about 100 sports channels on PRIME and I found FLO Hockey and eventually found the Flo Sports Channel which is right now airing Towson vs. Albany Football. I assume it's not live since Towson is playing tomorrow.

I'm going to go out on a limb and say that the average viewership of this channel is in the double digits...maybe will be in the triple digits for live events. I can't see it bringing in much viewers, unless the schools really promote it and provide detailed instructions on how to access the channel. It wasn't easy to find.

The Flo Sports Network the CAA is going to be on is hard to find

You have to go to "Live TV"
Then filter to "Sports"
Then go to the last channel in the category and pass two other Flo Sports channels

Its not going to be advertised on the main page and I doubt it will be in the Sports section since this isn't a deal with Prime the CAA has but just random content on a random FAST channel of which there are hundreds

These games will still be accessible directly on YouTube like they were last year and will be much easier to promote and get people the correct link

YouTube has the full list of football games this season that are not behind the Paywall - Assuming these will be on the FAST channel too

Thursday August 27th - Maine v Towson
Saturday September 5th - Sacred Heart v Monmouth
Saturday September 12th - Bryant v Hampton
Saturday September 19th - Rhode Island v Stony Brook
Saturday September 26th - New Hampshire v Sacred Heart
Saturday October 3rd - Elon v New Hampshire
Saturday October 10th - Stony Brook v Towson
Saturday October 17th - Bryant v Maine
Saturday October 24th - Albany v Rhode Island
Saturday October 31st - Elon v NC A&T
Saturday November 7th - Stony Brook v Campbell
Saturday November 14th - NC A&T v Hampton
Saturday November 21st - Monmouth v Campbell

Everyone has 2 games except Albany and Stony Brook
Albany only has 1 game and Stony Brook has 3