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Cracker Barrel fires its brand consulltant
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andybible1995 Offline
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Post: #21
RE: Cracker Barrel fires its brand consulltant
(10-04-2025 12:05 PM)Eagleaidaholic Wrote:  
(10-04-2025 10:19 AM)UofMstateU Wrote:  
(10-04-2025 09:55 AM)ragin4u Wrote:  You guys are solving the BIG problems, I see. Also the most gullible people around.
https://www.restaurantbusinessonline.com...data-shows

lulz

bots, yea

So the bots also stopped going to the restaurants?

#moron

The Left thinks X is real life. Bots don't send emails to corporate offices and they don't eat at other places.

Leftists don't use Twitter anymore. They're all on Bluesky and Reddit nowadays.
10-04-2025 12:19 PM
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TripleA Offline
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Post: #22
RE: Cracker Barrel fires its brand consulltant
The newbie numbnut thinks we just pulled a random subject out of the sky here.

His daily routine: Open mouth. Insert foot. Gnaw on it til it bleeds. Rinse and repeat.
10-04-2025 12:24 PM
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stinkfist Offline
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Post: #23
RE: Cracker Barrel fires its brand consulltant
(10-04-2025 10:31 AM)TigerBlue4Ever Wrote:  
(10-04-2025 10:19 AM)UofMstateU Wrote:  
(10-04-2025 09:55 AM)ragin4u Wrote:  You guys are solving the BIG problems, I see. Also the most gullible people around.
https://www.restaurantbusinessonline.com...data-shows

lulz

bots, yea

So the bots also stopped going to the restaurants?

#moron

Our resident loons keep recruiting loons from other forums to come here to strengthen their numbers. They obviously don't care about the quality of the individuals they attract because each one seems dumber than the last.

all provided by the bbs law firm of Gurgles, Coon, and Tanq ... kinda has a nice ring to it, eh? ... 03-wink
10-04-2025 12:25 PM
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stinkfist Offline
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Post: #24
RE: Cracker Barrel fires its brand consulltant
(10-04-2025 12:19 PM)andybible1995 Wrote:  
(10-04-2025 12:05 PM)Eagleaidaholic Wrote:  
(10-04-2025 10:19 AM)UofMstateU Wrote:  
(10-04-2025 09:55 AM)ragin4u Wrote:  You guys are solving the BIG problems, I see. Also the most gullible people around.
https://www.restaurantbusinessonline.com...data-shows

lulz

bots, yea

So the bots also stopped going to the restaurants?

#moron

The Left thinks X is real life. Bots don't send emails to corporate offices and they don't eat at other places.

Leftists don't use Twitter anymore. They're all on Bluesky and Reddit nowadays.

sticking with the restaurant theme, reminds me of if one can't take the heat, get out of the kitchen ... whun whiskly wabbits, whun ... 03-wink
10-04-2025 12:28 PM
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umbluegray Offline
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Post: #25
RE: Cracker Barrel fires its brand consulltant
(10-04-2025 08:18 AM)bullet Wrote:  Why would a company like Cracker Barrel think a San Francisco based company could understand their customer base???

Fire the person who hired them.

Because the CB CEO and board have gone full woke. They thought SF would fit perfectly.
10-04-2025 05:04 PM
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TripleA Offline
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Post: #26
RE: Cracker Barrel fires its brand consulltant
Quote:Published October 4, 2025 9:00am EDT
Cracker Barrel co-founder says CEO 'knows very little' about the company following $700M rebrand failure
Tommy Lowe criticizes Julie Felss Masino's leadership after $700M rebranding sparked widespread backlash
By Sophia Compton FOXBusiness

Cracker Barrel co-founder Tommy Lowe, 93, says the company’s new leadership doesn’t understand the brand’s roots or the customers who built it.

Cracker Barrel co-founder Tommy Lowe is speaking out against the company’s current leadership, accusing its CEO of being out of touch with the Southern-country themed chain’s loyal customer base.


In an interview with FOX Business, Lowe, 93, criticized Julie Felss Masino — who previously served as president of Taco Bell and Mattel before taking over as CEO in 2023 — for pushing changes he believes run counter to the restaurant’s roots.

"Taco Bell is not Cracker Barrel," Lowe told FOX Business. "… She knows very little about Cracker Barrel's operation — the history, the food. The idea she's come up with … doesn't fit the customer. If she'd go out and sit on the front porch and talk to all the customers that come in there, she'd have a little bit of a different outlook."

Lowe, who helped launch the first Cracker Barrel with Dan Evins in 1969, argued that the company’s board of directors is equally responsible for what he sees as a misstep in direction.

"I doubt that they've ever been in a Cracker Barrel kitchen or have an idea of what their clientele is," Lowe said. "And the board is evidently still supporting her … And if they were any kind of board of directors, they'd have cleaned house a long time ago."


Lowe praised Cracker Barrel’s recent decision to return to its original logo, which features the iconic "Old Timer" leaning on a barrel.

"That's just the biggest waste of money in the world," he said. "… They were talking about $700 million for their redo, and it was worth nothing."

The logo change, unveiled in August, dropped the iconic man-and-barrel illustration that symbolized the brand’s Southern hospitality for more than five decades. The rebranding was part of a $700 million overhaul across the company’s 660-plus restaurants, which also included a revamped menu and decluttered dining rooms.

However, the move sparked fierce backlash among customers and investors alike, wiping more than $140 million off Cracker Barrel’s market value at the height of the controversy. President Donald Trump even weighed in, urging the chain to return to its roots.

If he were in charge today, Lowe said he would focus on fundamentals.

"I'd bring somebody in there that knew how to run a Cracker Barrel," he said. "… I'd bring on somebody that was familiar with the business and the food. … Do you ever try to eat grits cold or any kind of country vegetables? It's got to be piping hot, and they're just not training the people."

https://www.foxbusiness.com/retail/crack...nd-failure
10-04-2025 05:57 PM
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andybible1995 Offline
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Post: #27
RE: Cracker Barrel fires its brand consulltant
(10-04-2025 12:28 PM)stinkfist Wrote:  
(10-04-2025 12:19 PM)andybible1995 Wrote:  
(10-04-2025 12:05 PM)Eagleaidaholic Wrote:  
(10-04-2025 10:19 AM)UofMstateU Wrote:  
(10-04-2025 09:55 AM)ragin4u Wrote:  You guys are solving the BIG problems, I see. Also the most gullible people around.
https://www.restaurantbusinessonline.com...data-shows

lulz

bots, yea

So the bots also stopped going to the restaurants?

#moron

The Left thinks X is real life. Bots don't send emails to corporate offices and they don't eat at other places.

Leftists don't use Twitter anymore. They're all on Bluesky and Reddit nowadays.

sticking with the restaurant theme, reminds me of if one can't take the heat, get out of the kitchen ... whun whiskly wabbits, whun ... 03-wink

No tricks for that rabbit.
10-04-2025 09:38 PM
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Tiger1983 Offline
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Post: #28
RE: Cracker Barrel fires its brand consulltant
I think boldness in not accepting Dem rudeness and pontificating is making a difference. It is a tough battle against opposition seething with anger and hate, but I believe in roads have occurred. Example:https://www.foxbusiness.com/media/seattle-build-a-bear-employee-refuses-name-toy-charlie-kirk-teen-fan

In the past, the employee would have been patted on the head but now undergoes the type of “training” the Dem’s like to impose.
(This post was last modified: 10-05-2025 08:22 AM by Tiger1983.)
10-05-2025 08:21 AM
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TripleA Offline
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Post: #29
RE: Cracker Barrel fires its brand consulltant
(10-05-2025 08:21 AM)Tiger1983 Wrote:  I think boldness in not accepting Dem rudeness and pontificating is making a difference. It is a tough battle against opposition seething with anger and hate, but I believe in roads have occurred. Example:https://www.foxbusiness.com/media/seattle-build-a-bear-employee-refuses-name-toy-charlie-kirk-teen-fan

In the past, the employee would have been patted on the head but now undergoes the type of “training” the Dem’s like to impose.

Is this about Cracker Barrel? Just curious... 04-cheers
10-05-2025 08:34 AM
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shere khan Offline
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Post: #30
RE: Cracker Barrel fires its brand consulltant
(10-04-2025 09:55 AM)ragin4u Wrote:  You guys are solving the BIG problems, I see. Also the most gullible people around.
https://www.restaurantbusinessonline.com...data-shows

Rag in 4u

Cry harder
10-05-2025 09:34 AM
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