Quote:After the massive boycott of Bud Light following the disastrous partnership with transgender activist Dylan Mulvaney in 2023, the once prominent beer brand is trying to win back drinkers with a new ad called “Wrong Commercial,” starring famous comedian Shane Gillis. As Bud Light tries to regain market share after its steep decline over the past year, its marketing strategies have changed drastically compared to the woke collaboration with Mulvaney.
The ad depicts Gillis as being a normal actor who is scheduled to be a beer commercial at a bar but instead finds himself placed in a strange, artistic ad, reminiscent of the recent woke commercial from Jaguar. Gillis reacts to the scenario in confusion as a normal person would. The ad cuts to the alternative-looking actor for the commercial Gillis was in, sitting at a bar eating wings and drinking Bud Light, having a great time.
Users on social media reacted to the clip, praising the pivot in advertising strategy from Bud Light. Sharing the clip on X, one user wrote, “Bud Light just released this hilarious new ad with Shane Gillis. This is the second commercial they’ve done with Shane in the last few months. Old school beer ads continuing to make a comeback! I think Bud Light is gonna have a big 2025.”
However, others noted that Bud Light still has an uphill battle to regain prominence amid shifting consumer preferences. “As a bartender i’m telling you that 3 years ago everyone ordered Bud Light on gameday. Now? It’s like a pariah. Miller, Coors, Michelob Ultra. Occasionally we get Bud Light. Also “kids” really aren’t into light beers. Lots of Guinness sold now. Lots,” they wrote.
Other commenters remained skeptical about the disgraced beer brand trying to earn back the trust of its former customers. One person said, “Bud light made their bed, now they live with it. Most bud light beer drinkers have already switched and they’re not going back. Shane Gillis is a great comedian, but I think the voters just showed you what they think of celebrity endorsements. Bud light showed everyone who they are: “When someone shows you who they are believe them the first time.” ― Maya Angelou.”
RE: New BUD LIGHT Commercial Mocking Woke Culture?
To my knowledge, AB InBev has never publicly acknowledged their mistake in partnering with Mulvaney nor apologized for the patronizing remarks recorded by Bud Light's marketing executive Alissa Heinerscheid who was allowed to take a leave of absence.
"We had this hangover, I (Heinerscheid) mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor and it was really important that we had another approach,"Heinerscheid added.
Heinerscheid explained during the podcast how she felt her mandate to "evolve" and "elevate" the Bud Light brand meant "inclusivity" and "shifting the tone."
I will not drink any AB InBev product until AB InBev asks forgiveness. Honestly, it is not a sacrifice. Bud Light and other AB InBev beers taste like bathwater and multiple better tasting beers are readily available. If needed, I skip beer altogether because I am not an alcoholic and can do without it.
RE: New BUD LIGHT Commercial Mocking Woke Culture?
I think this may be their version of a mea culpa. That said, I agree, Tiger1983. They need to acknowledge publicly that they made a mistake as well as issue a public apology.
RE: New BUD LIGHT Commercial Mocking Woke Culture?
(11-24-2024 03:09 PM)shere khan Wrote: Too little too late.
Awful beer anyway
Frick em
It was always ****** beer. They just gave the habitual ****** beer drinkers an excuse to drink something else and suddenly realize just how ****** Bud Light is.
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[NEWS] New BUD LIGHT Commercial Mocking Woke Culture?
