(04-03-2022 01:19 PM)Dog Fan Wrote:  It’s a matter of “planting the seeds”. Athletics needs to fundraise and aggressively market it. They need to go after lower level donations - such as $25 or $50. And, most importantly, they need to make each of those donors feel very welcome and important. Doing that will plant the seeds. Having experienced donating, these new donors may very well donate again and even at higher amounts. Plus, Athletics will be able to add them to their donor rolls which looks good. Again, many people donating smaller amounts adds up to a big donation. As part of marketing, Athletics may consider membership cards with some benefits attached (perhaps at local retailers) - or something to put in the hands of donors to give them some tangible evidence of belonging.

IMO, worthless. The cost of contacting, maintaining is not worth it. On top of they don't have the man power. Your person who would donate $25-50 would have already. They wouldn't need to be contacted.

Bare minimum is $100. STF era entertained them a while, then put the $300 in hope of getting those people to up as that level of bonuses.

Now, if you want to say mass market and offer something one time (which is kinda what I just explained) for $100.....$300 levels, fine. Maybe 2 tickets to a game....4. And honestly, perhaps donating $1000 you get free season tickets. But I am sure there is some NCAA rule against that.Do they still do license plate holder? Sticker....hat...shirt maybe? Maybe have some signup bonus at games?

Again, I just don't think these small donors add up to enough $spent to get 1/25....50 on board. And again, I also think they would have already. If anything, target grads year one maybe and go from there. But alumni 5....10 years removed, not seeing it.