You increase attendance by making the gameday experience so memorable and valuable that people want to come.

For example, someone pointed it out earlier. Years ago the Athletic department decided to take away the east side grass lot from students and give it to donors. Now that grass lot has a dead and vacant atmosphere. When I was in school that grass lot was overloaded with NIU students and fraternities blasting music, drinking, and having a great time.

Athletics took away the Army ROTC cannon that used to be shot off after touchdowns. Was a stadium tradition and part of the atmosphere. Why not figure out a way to bring it back? Maybe shoot the cannon outside the stadium but have a TV camera on them doing it and showing it on the video board.

The concessions are awful and basic. I think all they sell are water, hot chocolate in the cold months, popcorn, and basic nachos and hot dogs. Yet such basic items run out of stock quickly and the concession lines are long.

Cheerleaders. They used to come out to the tailgate lots and take pictures with fans and sell raffle tickets. Do they still do that? I never once saw the cheerleaders at Wyoming game while I was tailgating in the Convo lot.

Box office tickets always has extremely long lines. Do we need more tickets windows or more efficient software and computers to manage ticket sales?

The stadium is extremely old, outdated, the sound system is awful, and cell phone coverage is bad (so why not add WiFi coverage around the stadium or reach out to cell phone companies and ask them to add cell towers nearby?). Huskie Stadium has needed major capital funding and renovations for many years. Why after two decades of success is it still nearly the same as its always been? Why were we not fundraising the entire time of all that success for stadium improvements? I didn't even see the merchandise stand that used to sell NIU gear outside the east side of Huskie Stadium. Is that no longer a thing?

I will give NIU kudos for giving new NIU students the opportunity to run out onto the field before the game.