I think it depends on the college/university and their loyalty to their conference as well as geographical presence. I think Nebraska would leave the Big 10 for the SEC if they could make $1 more per year. But (I would hope) schools like Ohio State, Michigan, Illinois, etc. would have at least a little more loyalty. A move for Pittsburgh to the Big 10 they would do without much of a jump. But to the Pac 12? They'd have to account for extra travel expenses. Temple probably makes more money playing in the AAC than they did in the A-10. But they had to cancel baseball, softball, and other sports since they'd have to travel to Houston and Dallas rather than play St. Joseph's and LaSalle.