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Part of me wonders if this job is perfect for Luke Fickell. He can live a pretty low-key life here. He is the type of guy who'd rather be coaching his guy,s watching film, prepping, etc plus spending time with his family. He basically has 1-2 obligations outside coaching and that is to do 1 20 minute session with the media on Tuesdays and the one hour coaches show on Thursday on Montgomery Inn. At a Florida, USC, LSU, Penn State, etc. in addition to those things he would certainly have some obligations to do commercials (TV & radio), show up at some retailer or at a convention center at random places across the state multiple times a year for an autograph session, have a big production televised coach's show aired and much more.

Of course $8-10M per can help one cope with all those additional issues.