Captain Bearcat
All-American in Everything
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I Root For: UC
Location: IL & Cincinnati, USA |
RE: Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
(06-10-2021 07:07 AM)CliftonAve Wrote: A few thoughts:
1. The small private schools are going to do better with this than people think they will. Duke, Wake Forest, Tulane, SMU, Tulsa… their alumni have more accumulative wealth than schools like UC and a lot of others.
2. Donors in urban markets are going to support athletes from other markets. Ex. Ole Miss athletes are going to get money from businesses in Memphis. In our market, a business like Kroger is going to throw money at Ohio State and Kentucky athletes. Get ready for commercials in town featuring a star XU basketball player or an OSU football player pimping one of UC Health’s local competitor hospitals/health systems.
3. Because of #2, UC best be trying to arrange deals for their guys in other markets. A Des Ridder car commercial that runs in Louisville an Ahmad Gardner BBQ sauce deal in Detroit, etc.
Oh sure, donors in urban markets are going to support athletes from other markets. Just like athletes from urban markets often go to schools in other markets.
But the home team has a big advantage in marketing.
There's lots of UK alums in Cincinnati. But can you really see a Cincinnati car dealership signing a large sponsorship deal with an Oak Hills football player who is going to Kentucky?
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| 06-10-2021 01:44 PM |
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Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes
