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What’s the latest on the WMU color and logo rebrand
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broncofan1 Offline
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RE: What’s the latest on the WMU color and logo rebrand
(12-11-2023 11:18 AM)Brownandgoldlaker Wrote:  
(12-11-2023 10:25 AM)broncofan1 Wrote:  
(12-11-2023 10:24 AM)broncofan1 Wrote:  Cool.

Garbage like that actually exists.

And it shouldn't!!!

Part of managing your brand is making sure "crap like this" doesn't have a Western Michigan University Word Mark, Spirit Mark and/or University Seal. One of two things has happened here:

1) The vendor who produced the apparel did so with out any approve. If so, a cease and desist letter should be sent. Any information regarding possible trademark infringement should be reported to Western Michigan University Licensing consultant Alixe Holcomb, alixe.holcomb@wmich.edu, or Rik Fitton, brand management director at CLC, (517) 204-2933 or Rik.Fitton@CLC.com.

2) Someone @ WMU approved the use (hopefully they also got a fee) and that person should be dragged behind 100 horses.

Kim Nelson
Director of University Creative Services

Office of Marketing and Strategic Communications

Western Michigan University

Kalamazoo MI 49008-5433 USA

kim.nelson@wmich.edu

They all report to Tony Proudfoot.

It is being sold at Meijer.
12-13-2023 09:27 AM
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RE: What’s the latest on the WMU color and logo rebrand - broncofan1 - 12-13-2023 09:27 AM



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