The unofficial online home for fans of the Western Michigan University Broncos. Part of Collegiate Sports Nation (CSN).

(02-18-2023 11:36 PM)BroncoMD Wrote:  

(02-18-2023 02:10 PM)Brownandgoldlaker Wrote:  

(02-18-2023 11:37 AM)okgc Wrote:  Appears Black attire became a overused standard with more expensive & often unavailable BROWN.
I grew tired of Bronco black uniforms, shirts & sweatshirts etc.

Grey is much better alternative given still uncommon brown availability.
I was told the wholesale price of base BROWN clothing is more expensive

Yep. I personally view the color of our uniforms and apparel as just a background color. Jersey wise you need a light and dark, white and black is the most common. You can also have alternate light and dark (brown, gold, gray) along with special occasion, ie. camo military, purple/pink cancer, etc.. It's just a background color and is not a key element of our branding, though a Brown jersey or apparel is more unique than Black and does help differentiate us from other schools.

I don't necessarily have a problem with grey, but I feel like it adds another level complexity to our brand. The latest athletic home events I attended are a sea of black and vegas gold with hints of the new brown and yellow throughout the crowd. And now the athletes are sporting grey? Take a guess who also utilizes grey and yellow? CMU.

The Dunn administration laid down the foundation. The Montgomery administration only needed to refine it. All the components of the 2020 WMU Athletic Style Guide I linked to above could have been utilized and simplified. In fact, if you look through the guide, you'll notice there were a number of variations that were only single or two colors designs.

I've heard that the Bronco running across the W was "too busy" from a few different people. No problem -- separate them and be done. The typefaces utilized by Dunn administration for athletics and campus were both unique and strong brands. Did we really need to replace them or simply enlarge them?

Disagree? Take a look at Michigan State's strong branding. The blueprint is there.

Gray is not a part of anyone's brand. It's just a color you can use.

The Tigers have gray road uniforms. Is it a part of their brand?