SMW Weekly Update: https://www.sportsmediawatch.com/2020/11...ek-eleven/

Big Ten Cheerleading Portion:
"Later in the day, ABC averaged a 2.6 and 4.69 million for Wisconsin-Michigan on Saturday Night Football — up 63% in ratings and 73% in viewership from last year (Clemson-NC State: 1.6, 2.71M) and up 8% and 21% respectively from ’18 (Clemson-Boston College: 2.4, 3.89M)."

You know the conference is doing well when they are up 73% in viewership in a pandemic season over a non pandemic season, especially considering we have a pathetic Michigan team this year and the national runner up Clemson from 2019. In fact 21% from the national champions from 2018 is also pretty good.

"ABC’s Noon ET Indiana-Michigan State game rounded out the top five at a 1.6 and 2.44 million, down a sharp 63% and 64% respectively from last year’s much-hyped Penn State-Minnesota contest (4.3, 6.74M)."

Yeah, Indiana-Michigan State's down 63%/64% in viewers ... from another Big Ten game:) I missed the days people watched Penn State ... including me:)

Up this week are two undefeated Big Ten showdowns (assuming COVID-19 doesn't cancel them). Indiana-Ohio State is the Big Nooner on FOX and Wisconsin-Northwestern at 3:30pm on ABC. I'd like for them to be the top two games for the week although Bedlam will be played and Northwestern doesn't have many fans. I think Ind/OSU will win the week though. The SEC won't be on CBS this week and none of the games scream ratings blockbusters (Alabama and Georgia will both be on SEC Network which won't even be rated).