CliftonAve
Heisman
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RE: OT: Under Armour trying to terminate agreement with ucla
(08-27-2020 11:23 AM)eroc Wrote: (08-27-2020 10:36 AM)CliftonAve Wrote: It appears UC and UA have a good working relationship. The other day when the Rock responded to the John Williams video the UC site posted a picture of the Rock in a UC uniform. UA retweeted and made a plea to him “Let’s get this done!”
I think the biggest issue here is UA grossly overpaid UCLA and Cal. Those contracts are ridiculous- $86M for Cal? Their fan base is barely bigger than ours. Most of their students are not into sports. They do not have a t-shirt fan base. UCLA FB and BB has fallen on hard times. The Bruins get lapped in their market by pro sports and USC.
A settlement will be reached, as contracts are made to be broken at a price.
i think Cal students care about sports but they haven't had much to cheer about for a while in either football or bball; and they definitely don't have a t-shirt fan base.
Plus the Bay area is a sports hotbed. Between the niners, giants, A's, and Dubs they have most seasons covered. Throw in the san jose earthquakes and sharks for area soccer and hockey fans, respectively, and any college team would have to have have sustained, almost dynasty-like, success to have any shot of developing a fan base outside of their students/alumni.
I’ve traveled to the Bay Area many times (used to work for a company based there). It always seemed to me the top college team of choice was Stanford. Of course, as you said even Stanford was behind The Niners and other professional sports.
With respects to apparel deals, I think UC was fortunate to latch on to the UA $$ when we did, as I think that bubble has burst for everyone with possibly the exception of the top 10-15 draws in college sports.
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| 08-27-2020 11:56 AM |
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OT: Under Armour trying to terminate agreement with ucla
