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(07-03-2020 11:27 AM)eroc Wrote:  

(07-03-2020 08:56 AM)OKIcat Wrote:  

(07-02-2020 12:32 PM)namrag Wrote:  Does Jordan still carry the same level of reverence and worship among teenagers like he did in the 90's and 2000's?

Bolded, probably not. And I'll add that I'm "older" too. Not sure kids today know who he was, if that's even imaginable to us.

@OKIcat that is probably true of Jordan the bball player (although the Last Dance has opened many eyes). That said, none of that is material to Jordan brand , which is arguably the strongest bball brand out there. Teens don't need to know who he is/was to buy his products because that's not why they buy his products. They have a fashion legacy that appeals to non-athletes (including girls and women); and a "performance" legacy for bball players (which, imo, is a false narrative not just about Js but most high end athletic shoes). The fact that they cross so many sectors (pop culture/fashion, athletic) boosts their clout among teenagers and young ppl.

i'm not nostalgic for the old Jordan unis. i liked them well enough but they didn't make the the team jump higher, run faster, shoot a higher percentage, etc...That said, i certainly think that they help in recruiting.

Not disputing your assertions at all but I don't remember seeing the brand that often in men's college bball among the elite programs last season, nor do I see it in retail (though I haven't looked for it) where I usually see Nike, Adidas and UA products, both licensed and non-licensed versions everywhere.

If it's re-emerging, that's certainly a great time to jump on board, especially if UA attempts a buy-out with UC.