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OT: Under Armour trying to terminate agreement with ucla
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OKIcat Offline
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RE: OT: Under Armour trying to terminate agreement with ucla
It's hard to know what is really happening between UA and UCLA, but I'd have to believe licensed merchandise sales have been well below projections as Bruins' football and basketball have really struggled of late in the Pac12. One of the biggest media markets, but lots of professional and collegiate competitors vying for interest in L.A. too. Do you buy your son a Lakers jersey or one from a pretty average UCLA squad?

It begs the question, will UA, Adidas, and Nike try to downgrade lots of deals in 2020 given the precarious position of college athletics? If we have college football and basketball (I believe we will) crowd restrictions will limit game day retail merchandise sales as never before.

UC can ill afford to lose revenue on this side of the equation, given the current conference TV deal and looming attendance restrictions.
 
06-29-2020 09:43 AM
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RE: OT: Under Armour trying to terminate agreement with ucla - OKIcat - 06-29-2020 09:43 AM



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