(01-28-2020 11:48 AM)bullet Wrote:  MWC is still much more recognized than MAC, CUSA, SB. And so they will get more money. Boise is obviously their top brand, but not big enough to really hurt them short term.

Even at equal recognition the MWC would still get more money ... because of the time zone benefit. There's one Eastern, two Eastern/Central and one Central time zone P5, and one Mountain/Pacific P5. There's four Eastern/Central Go5 conferences, and one Mountain/Pacific Go5.

Now, of course that is tracking population distribution, and with such a large share of the population in the Eastern and Central time zones, and such a large share of the audience getting their fill of college football after one or two games on a Saturday, that drop off in the "general" audience by the time the Pac-12 games kick off is an entrenched disadvantage of the Pac-12.

But there is also the "never enough football" part of the audience from the East and Central times zones to supplement the Pacific (and, by rumor, Mountain) time zone audience, and if you can combine inventory when there is much less competition for broadcast slots and some team names that some of the people looking for a game can recognize, when you are starting from the Go5 audience levels, that spells a substantial boost in media value.

So the "Boise State Brand Value" is a joint product of the Boise State brand awareness and all of those Mountain and Pacific time zone games to play. Like all joint products, dividing the total value between the component parts is largely arbitrary.