colohank
1st String
Posts: 2,035
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I Root For: Cincy
Location: Colorado |
RE: California legislation
(09-30-2019 04:14 PM)UCGrad1992 Wrote: From CliftonAve's link above...
Quote:The Act is a game changer in college sports. It makes it illegal for California colleges to deny their student athletes opportunities to gain compensation for the use of their names, images and likenesses. Stated more concisely, the Act guarantees college athletes a right to profit from their identities. The Act also authorizes college athletes to hire agents and other representatives to assist them in negotiating and securing commercial opportunities.
This will be the first domino from which the other states will soon follow. If I'm a top player being recruited by a Kalifornia P12 school and all else is equal, why would I not want to commit to a university where I know I can make supplemental income? Potentially high income in some cases I'd suspect. The article did say that the act won't take effect until 2023 so we'll see what happens over the next several years.
Very few of the kids playing college sports will have the mojo to make a buck off their likenesses. It takes not only athletic skill, but good looks, personality, a loyal following, a whole lot of self-awareness, at least a bit of life experience, and the ability to market oneself to garner an endorsement deal. Who's going to be induced to buy a car, or a brand of beer, or razor blades, or barbecue sauce, or insurance, or a smart phone, or energy drink because some nineteen-year-old flash-in-the-pan college kid recommends it?
Sports apparel may provide some opportunities, but it seems the coaches already have a corner on that market.
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| 09-30-2019 05:55 PM |
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California legislation
