It looks like UNCW fans are starting to realize what a bum deal this was, and trying to rationalize that JMU somehow contributed to the poor decision.

We don't have to speculate in this case, JB was clear in his November newsletter

Quote: I've hinted at this previously but in full transparency, James Madison did not (and still does not) support FloSports as the best option to meet the league's streaming needs. JMU was the lone dissenting vote. We had a platform available for free to our fans, and we were able to cover our costs via sponsorship elements within the broadcast. I'm not thrilled that our fans must pay ( $12.50 on a month-to-month basis or $7.99 per month with annual subscription ) to watch our events during a time when attendance is restricted. However, we are part of a conference and sometimes must abide by decisions made by the majority that might not be best for one institution.