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Big Ten targeting Texas and Oklahoma?
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quo vadis Offline
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Post: #266
RE: Big Ten targeting Texas and Oklahoma?
(01-28-2020 03:24 PM)33laszlo99 Wrote:  3. The "market" is not your asset. College sports content is your asset. The market is the consumer of that asset. Remember that "market" and "market footprint" are two distinct things.

Yes, if merely being located in a geographical market were the ticket, then a conference like the AAC would be making $50m a year in media, because they are located in Philadelphia, Houston, Dallas, Cincinnati, Tampa, Orlando, New Orleans, etc.

In contrast, the SEC is located in much smaller places like Baton Rouge, Oxford, College Station, Tuscaloosa, Athens, Gainesville, etc. so it should be making peanuts.

But just because you are located in a big population center doesn't mean anyone is watching.
(This post was last modified: 01-28-2020 08:00 PM by quo vadis.)
01-28-2020 07:59 PM
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RE: Big Ten targeting Texas and Oklahoma? - quo vadis - 01-28-2020 07:59 PM



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