First off, I doubt Facebook makes the cut in 4-5 years. The other four companies aren't going anywhere, but I think You Tube and even Hulu have a better chance of being in the mix over Facebook.

But secondly, I'm not sure if sporting events will ever command the audience that will get those companies to pony up the big bucks. For one thing, their demographic is a younger age group than your typical sports fan. But more importantly, the whole appeal to streaming is to watch stuff on your own terms - some people binge watch a whole season in one marathon session, and others just watch a bit here and a bit there (and also watch on some very small screens which doesn't lend itself well to sports viewing).

I could see some sports niche programming show up on these channels (Hard Knocks-type shows on college football and basketball teams). And then I could see major events occasionally show up on Amazon Prime like a college football game or two (ESPN can't control all the bowl games - that's been one of their downfalls anyway). Maybe Apple or Netflix takes over the NCAA basketball tournaments. But as far as individual football games, I don't see the only viewing option being one of these outlets. Sure a game here or a game there, but not an entire season.

The other issue is that these channels are world-wide programming homes, and NCAA sports don't have the appeal to foreign audiences.

I could see the Olympics end up on Amazon, Apple or one of the others by say 2024 or 2028.