In the absence of strong geographic rivalries like we had in the SWC, I think this is a good effort to drum up excitement. It could backfire, but even if it does we're presently a one-bid league anyway. And the one bid is still guaranteed.

A bit disappointed that C-USA is looking to the Sunbelt for innovation and new ways of thinking. Oh well, most of those Sunbelt teams will probably be C-USA in a few years anyway.