(07-29-2017 12:07 PM)megadrone Wrote:  

(07-29-2017 12:31 AM)nzmorange Wrote:  You don't. It's meaningless.

You determine the size of their fan base, the size of the population that watches them in hopes that they lose, and the size of th epopulation that's willing to watch them due to their quality of play (i.e. people that just want a good game).

It probably only matters for the regional games.

Quality of the teams is probably the driving metric, even in a lopsided game. Alabama vs its FCS opponent will draw better than USF - Stony Brook, even for part of the game.

Size of the market the school is located in is probably an opening point in negotiations because you have to start somewhere or you are looking at potential numbers. Rutgers/BC/Temple will all have more potential viewers than WVU because they are located in bigger markets. Whether those are realized viewers is a different question.

Alabama, Miami, etc. all have national draw so market size doesn't matter.

WVU's viewers are scattered across the mid-Atlantic, South and to some extent the mid-West like buckshot.