(07-31-2017 12:09 AM)_C2_ Wrote:  

(07-30-2017 04:19 PM)nzmorange Wrote:  

(07-30-2017 02:43 PM)_C2_ Wrote:  But someone like Louisiana-Monroe or Appalachian State is a million times less likely to immediately grab new fans as opposed to Temple.

1. This isn't true.
2. You're creating a proxy to measure something that's easier to measure than the proxy. Markets are meaningless. Fans matter. There is no positive correlation between media value and the size of the local market.

Prove it isn't true.

Markets aren't meaningless, they're just overrated.

If we are talking Nielsen markets they are wildly over-rated.

The geography of the DFW market is massive. Most people in the outlying areas of the DFW market cannot watch DFW television without a really good antenna set-up and post-digital transition even that is going to be iffy, but those same people often can see stations from other markets.

Jonesboro market stations top the ratings in a few Arkansas counties that are in the Memphis market and at least one that is in the Little Rock market because they are so close to the Jonesboro transmitters for ABC, NBC, and PBS that those stations can be seen with rabbit ears, Little Rock and Memphis a quality antenna or cable/sat.

So the TV markets as defined by Nielsen aren't especially good at representing the facts on the ground and in turn not very good.

In the retail industry markets flux over time. My brother-in-law 15 years ago would never go to Jonesboro for big ticket shopping or Christmas shopping. Better roads coupled with better retail options means they now do that shopping in Jonesboro instead of Little Rock, they run a bit of a risk not finding what they want but it is offset by less time behind the wheel and less traffic. Likewise parts of Eastern Arkansas now gravitate more to Jonesboro than Memphis, while some of North Central Arkansas gravitates more to Branson than in the past.