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How do you accurately determine a college team's market??
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Carolina_Low_Country Offline
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RE: How do you accurately determine a college team's market??
(07-29-2017 01:44 AM)nzmorange Wrote:  
(07-29-2017 12:46 AM)DawgNBama Wrote:  
(07-29-2017 12:31 AM)nzmorange Wrote:  You don't. It's meaningless.

You determine the size of their fan base, the size of the population that watches them in hopes that they lose, and the size of th epopulation that's willing to watch them due to their quality of play (i.e. people that just want a good game).

How do you accurately determine those three things? Some have a fan base in just one city, some have a fan base in an entire state, some have a fan base in a region, etc.
You're spending way too much time/effort focusing on arbitrary geographic distinctions that are largely meaningless.

My best guess at determining a school's fan base is to use a combination of:
*Attendance
*Merch sales
*Ratings (factoring in time, network, record, and opponent)

This. ECUs market may be small however we do well in the three items above. The weird thing is ECU is only an hour or so from Raleigh where most ECU fans live. Yet we can't count that as our TVmarket.
07-29-2017 02:47 AM
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RE: How do you accurately determine a college team's market?? - Carolina_Low_Country - 07-29-2017 02:47 AM



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