Arguing whether the Big Sky or the Summit has the better brand is like arguing brand awareness between Mr. Pibb and Dr. Thunder. It doesn't matter. If they're thought of at all it's because people have absolutely no other options, and it's not going to get any better.

Which is why I'm in favor of the northern flagship conference. At least it's a chance to build a new brand. So while I think NoDak is way, way, way, way too optimistic about the likelihood of it ever happening, I'm sure not going to get in the way of him promoting it.