Man, the ellipses really make the argument. $500K for WVU is a drop in the bucket. They made almost $105M in 2015-16. They've had issues with crowd behavior in the past. Plus I don't believe they've ever had issues with student attendance at games, so offering the 1/4 of the student base the ability to drink probably doesn't matter. Football is a tradition there. I don't think WVU cares about students buying beer either- they care about getting the fans who work and make money to buy beer, because they have more disposable income.

http://sports.usatoday.com/ncaa/finances/

It's disingenuous to point to much larger schools making money, point to that same pile of money and say "W&M could have that pile of money!". The evidence suggests W&M wouldn't really make a lot of money on it. This is not to say they shouldn't sell beer at the games (I believe I said as much at the beginning of this thread), but any revenues for W&M wouldn't be much of a game changer. What would probably help more is having a good team with a functional offense. After that would be to get concessions produced after 1977. Third on the list would be alcohol.