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ODU Brand/Image Improvement Thread
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monarx Offline
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Post: #466
RE: ODU Brand/Image Improvement Thread
(08-26-2019 01:00 PM)MonGNARch Wrote:  This is random and I'm not sure if someone has talked about it already but I took the Metro to the Navy yard station this weekend and ODU has FINALLY updated their ODU Online color scheme. Instead of the Navy and Yellow, it is a mix of different blues. I was in a hurry so I didn't snap a photo but they've once again completely taken over the Navy yard metro station with advertisements. walking from the train to the exit you can't turn in any direction without seeing "ODU", "Old Dominion", the lion shield, crown, etc. It looks way better than what they had in the past. Kudos to whoever came up with the new design!

Thats great to hear. The yellow always bugged me. My only issue remaining with that campaign (I see it on metro too) is that it makes us look like we are exclusively online. I wish the ads said on "campus and online". I know the point of the ads is to convince (likely military) folks to take online courses, but a secondary audience is parents of undergrads, and executives who may hire ODU grads. The on campus credibility is crucial to both of those groups.

Also, the headline is something like "an achievable online degree". Which doesnt sound very prestigious or rigorous. Compare that to how UMUC (who we should not be comparing ourselves to because we should be much more highly regarded) positions itself as a high quality state school education available online.
(This post was last modified: 08-26-2019 01:07 PM by monarx.)
08-26-2019 01:06 PM
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Messages In This Thread
ODU Brand/Image Improvement Thread - odu09 - 07-03-2018, 09:24 AM
ODU Brand/Image Improvement Thread - bit_9 - 05-24-2019, 04:21 PM
ODU Brand/Image Improvement Thread - bit_9 - 05-26-2019, 04:52 PM
RE: ODU Brand/Image Improvement Thread - monarx - 08-26-2019 01:06 PM



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