(04-25-2019 04:49 PM)McKinney Wrote:  

(04-25-2019 11:03 AM)esayem Wrote:  Up-tempo makes sense considering their nickname!

Ha! Love it.

(04-25-2019 11:03 AM)esayem Wrote:  On a side note, the script U needs to come back. That was iconic. Their uniforms were cool last year, but "UMass" font looks like a run of the mill team these days.

There's a reason it looks generic.
http://www.phoenixdesignworks.com/collegiate.html

Pretty much every logo that comes out of that shop has italic block font, beveled edges, and an overly complicated color palette. Just in general looks cartoonish.

It's not just this shop. Lots of them do it. I think a lot of graphic designers feel the need for a collegiate brand to be somewhere between a high school mascot and a minor league baseball team.

I wish UMass had a simple mark they could use for both academic and athletic purposes. But the "Power U" is just too cartoony for the academics, and we're not going to be putting the university seal on our football helmets.

Say what you want about Nike GIG, but it's apparent there was a lot more thought and care that went into this: http://www.goarmywestpointrebrand.com/