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Tom DIenhart: UConn not on Big Ten radar, locked out of a major conference
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Eagle78 Offline
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Tom DIenhart: UConn not on Big Ten radar, locked out of a major conference
(02-13-2014 07:37 PM)lumberpack4 Wrote:  Husky, it's not about caring, it's about what's on TV. The reason you have a bunch of 55 plus Redskins fans in NC is because that's who we say on CBS back in the 70's. Same with the Atlanta Braves and WTBS.

You are correct, lumberpack.

For the first time in many years, BC has a sports management team in place that actually understands brand marketing and it is in the process of pushing its brand. Its not about "claiming turf"; that kind of stuff is idiotic, IMO. What is important is: (1) increasing exposure, (2) using that exposure to market your brand, and, finally, (3) attaining the performance to take advantage of #1 and #2. The rest takes care of itself.

The new AD and FB HC are following a careful strategy. SA, for example, was all over ESPN this past season. To look at BC FB now, as compared to where they were just a year ago, is beathtaking.
02-13-2014 09:47 PM
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Tom DIenhart: UConn not on Big Ten radar, locked out of a major conference - Eagle78 - 02-13-2014 09:47 PM



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