(09-18-2022 07:42 PM)waltgreenberg Wrote:  And for the umteenth time-- we paid absolutely nothing for the rebranding of the merchandise. Addidas picked up the tab as part of their contract with us. Second, the chicken head does not appear on ANY Rice athletic uniforms. It's was a supplemental logo (not a brand) created for the kiddies and young adults, and by all accounts, they love it. (I don't, but it's not intended for me.) I stick with the OE R on all my Rice gear.

And for the umpteenth time, so what?

If your goal is to sell merchandise, change as often as you like. If your goal is to establish a brand, you need some consistency. Of course, one place you need consistency in order to build an athletic brand is consistent winning (unless perhaps you are the Chicago Cubs), and that has so far escaped Rice, at least in the money sports.