(09-18-2022 11:27 AM)markbrindley Wrote: While I appreciate all of the opinions on sticking with one uniform combination to establish a logo, that is just you expressing your opinion. Branding professionals in college sports obviously disagree with you based on the number of combinations going on at top programs that are successfully driving merchandise sales and brand recognition.
Just to set the record straight, I am not saying stick to one uniform combination to establish a logo, so please do not put those words in my mouth. I have a personal preference for a consistent look--we know on sight who Texas U, Bama, Penn State, and the like are. And many of the change uniforms are driven by marketers to sell logo merchandise.
But Oregon can establish a brand with multiple uniforms because they have two constants--the "O" and the wings--that make the brand consistent across varying uniforms.
That's were I would like to see Rice go. Multiple uniforms is okay as long as there are constants to build the brand. And the OE "R" and the wings would be my personal favorite constants. Football, I like silver/gray helmets ("Old Gray Bonnet") with blue wings, jerseys blue with white trim or white with blue trim, with OE "R" on top of shoulders, and silver/gray pants. For baseball, the Yankee pinstripes with the OE "R" and the Cardinal bat with owls ("wings") on it for home uniforms with the OE "R" on the caps.
What I absolutely do not care for is the modern font "RICE OWLS" and the chicken head that JK paid God knows ow much to get some consultant to foist upon him.
But do whatever the hell you want. At my age I'm not likely to be around forever, and I've kind of lost interest in the program since moving, so I'm really not the target market that the program needs to attract.