This is the first time I remember ABC broadcasting in prime time on Black Friday and it paid off big time. Florida at Florida State got 6.711 million (courtesy of ShowBuzzDaily). The Arkansas-Missouri game wasn't posted yet. UCLA-California got 3.271 on FOX (boost from USA-England World Cup).

Next year, the rights for Florida State-Florida go to CBS. I'd have to believe their ratings will be higher than Missouri-Arkansas on Black Friday assuming the schools are willing to play on Black Friday again and considering their ratings on Black Friday it would be a good idea for them to do it. The last time Florida State-Florida aired on CBS was 2009. Normally the Iron Bowl airs on CBS on the Saturday of Rivalry weekend, that year the Iron Bowl aired on Black Friday. These days, you aren't going to tell Alabama to move so if Florida State-Florida wants to be on CBS they will have to be the ones to move. Once the SEC moves to ABC, they can air both games on Saturday again, especially with no Big Ten commitments. I think for next year it is a good move for the Florida schools to get on CBS and save us from getting stuck with Missouri-Arkansas again. The one issue for 2023 and future years is the Amazon Black Friday game, will that ruin ratings for games in the 3:30pm CBS slot?

Maybe it is the matchup (Florida-Florida State) but if I'm NBC I'm signing up for Black Friday prime time in 2023 and future years. They do have to get a good matchup though. Once CBS gets the Big Ten full time in 2024, will they program their Black Friday game for noon or 3:30pm? In 2023, I expect them to air a double header (they are contractually committed to the 3:30pm on Black Friday with the SEC and they might as well give the noon slot to the Big Ten although they also owe the MWC three slots as well). ABC can't air Florida State-Florida in 2023 but I'd imagine they'll be talking to schools (Texas?) to play in prime time in 2023. I'd do noon and prime time and give up the 3:30pm slot.