(05-11-2022 05:46 PM)Scoochpooch1 Wrote:  Fun. Now do the WNBA. Tell us how undervalued that is.

I cover college sports, not professional sports, so I couldn't tell you *exactly* if it is undervalued or not.

I do know that WNBA TV ratings have improved dramatically over the last year and that investors are willing to throw money into growing the product. There's certainly money out there that believes in professional women's basketball.

But anything to do with the WNBA is moot when we're talking about the value of the women's tournament. That's not broadcast as a charity. It's a real event that has real financial value, real sponsor interest, and real growth potential.