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(07-02-2021 07:39 AM)monarx Wrote:  I think it may take a year to trickle down to mid majors. Even a guy like Ezikpe or LaLa doesn’t have enough celebrity to warrant paying thousands for an endorsement. I wonder if a lot of these deals will be done at the recruiting stage. Say ODU really wants a 5 star QB. They talk to Ballard who may be able to pool together some money with other high capacity donors behind the scenes. Then the coaches tell the QB recruit he will get a contract for $1 million to tweet once about how great Ballard Stadium is. Catch is he only gets that contract IF he signs with ODU. Or perhaps a kid really improves in their sophomore year. Now they say, i want a $25k “advertising contract” if you want me to stay. Go find it for me or I’m transferring. It will become a recruiting tool. That’s where I foresee it all going.

I think the smart play is to spread these deals out over 4 years to incentivize kids to stay for 4 years. Don't just come at someone with a lump sum of $100k, give them $10k at enrollment, $15k after the first year is complete, and $25K for each subsequent season.