(06-08-2021 12:37 PM)DFW HOYA Wrote:  

(06-08-2021 02:50 AM)AllTideUp Wrote:  The Texas deal is unique in college sports, but that's not the most important factor. Oklahoma is the chief rival of Texas and they have no real motivation to accept a financial difference that doesn't exist in any other P5 league.

Your argument lost me there. Outside the second Saturday in October, UTexas' rival has always been Texas A&M, which is why the Orangebloods were caught off guard by the Aggies' escape to the SEC, and why it's the UT fans, not the A&M fans, clamoring to restart the annual rivalry.

What the Horns tacitly realize is that a strong showing in SEC West is still more powerful than winning the Big 12.

That's a matter of opinion on who the most important rival is. Whether one considers A&M or OU to be the chief rival, it doesn't really matter. Both schools see Texas as an important rival and therefore it is essential to match them or outmatch them. A lesser position is not tolerable regardless of how one might rank them.

Ask Oklahoma fans who their main rival is and they will say Texas. They won't say Oklahoma State or anyone else. Given their blue blood status, there's no reason to settle for 2nd place financially or structurally.