(06-07-2021 10:38 AM)Fighting Muskie Wrote:  

(06-07-2021 10:00 AM)Wedge Wrote:  

(06-06-2021 09:37 PM)AllTideUp Wrote:  Someone has to make Oklahoma whole. Right now, they have a lesser position to Texas financially. I don't see them tolerating that.

Why? 29 million people live in Texas. 4 million people live in Oklahoma. I'm pretty sure the folks in the OU athletic department understand that.

We are in a post-market model though. Just because Texas has more people in it doesn’t mean that more people are watching Texas football and the accompanying commercials.

What’s more important is actual viewers, and in that regard the two are quite similar.

This isn't a slight difference in population, it's an enormous difference. Even if OU had a larger percentage of its home audience, UT's total pool is so much larger. 10% of Texas is about a million more people than 50% of Oklahoma.

If we look at similar games, similar time slots, same channel, etc., the Horns audiences are somewhat larger even though the Sooners have had better W-L records and have been in CFP contention more consistently in the past several years. If the roles were reversed and the Horns were consistently better on the field, it would be no contest. TV networks won't assume UT will be 8-4 or 7-5 every year forever, and they won't assume OU will be 11-1 every year.