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Thamel: Seismic change is coming
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Thamel: Seismic change is coming
Here's some speculation on the expansion front:

https://sports.yahoo.com/after-college-f...58001.html

The life cycles of realignment have long been attached to the impending expiration of television contracts. As conferences approach new deals, history has shown that adding universities translates to additional inventory and dollars. Will that still be the case in an age where media is increasingly more fragmented?

The Big Ten’s TV deal is set to expire after the 2022-23 season, the Pac-12’s after the 2023-24 season and the Big 12’s after the 2024-25 season. That means that the Big Ten begins dabbling in the television market as soon as this calendar year. If any of those leagues had interest in expanding, the exploration would have either already begun or will start soon.

Perhaps more relevant to the prospect of a significant shakeup is the ACC’s untenable television deal that new commissioner Jim Phillips inherits. The ACC is locked up through 2035-36, and the fixed income of that contract essentially puts the league in cement financial shoes as its peers are poised to distance themselves from the ACC financially.

Can a creative and dynamic solution arise — like the addition of new big-brand partners — to prompt a new deal? It’s tricky, as ESPN didn’t become a worldwide conglomerate by ripping up deals that are tilted significantly in its favor.

Also relevant is that the AAC has already engaged with Boise State and San Diego State about potentially joining. It’d be naïve to not brace for another round of realignment at both the Power Five and Group of Five level.

“It’s hard to imagine that everything is static,” said Chris Bevilacqua, the co-founder of the media consulting group BHV, which has consulted for numerous leagues in media rights deals over the year. “It seems like there will be change, it’s hard to know when it will be and what will happen.”
01-13-2021 03:48 PM
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Thamel: Seismic change is coming - Hokie4Skins - 01-13-2021 03:48 PM



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