The unofficial online home for fans of the University of Cincinnati Bearcats. Part of Collegiate Sports Nation (CSN).

Frankly, I've just not experienced a problem with the quality of the UC/UA licensed retail product and I've purchased my fair share since the deal was inked years ago. I don't think they offer as much fan gear as Adidas did, especially in terms of winter outerwear. Polo shirts are certainly cut to a slimmer profile, though that's been trending in clothing generally for the past few years and people tend to just step up one size as needed. And shirts seem to be slightly higher priced than the Nike ones I see the next aisle over for OSU. So we're all paying a little more for UC to get a lot more with UA.

UA now appears to be paying the price for their past spending spree for college licensing rights. In UC's favor right now is Bearcat football--maybe at an all-time high in terms of national visibility. If that can be sustained (at a consistent top 25 level) for the next couple of years it bodes well for the next agreement, though the dollars may never match what UA offered.