The unofficial online home for fans of the University of Cincinnati Bearcats. Part of Collegiate Sports Nation (CSN).

i know this discussed in various places on this board but this is article related to NILs and the earning potential associated with social media. There is a fair amount of projection in here but also data related to some of the top social media collegiate athletes across both mens and womens sports. This has the potential to create an even wider gap between the haves and have nots of collegiate sports. i can see a world where schools leverage their respective fan bases as potential social media leads/conversions for prospective athletes to monetize as liking/following doesn't cost anything. How would Cincy compete? Would athletic scholarships, or scholarship limits, lose their meaning if an athlete could "walk-on" to Alabama or LSU because their earning potential already exceeds the cost of attendance(?). in any case, whenever this gets implemented by the ncaa i could see a bubble forming as a bunch of cash gets splashed around. i'm more interested in what happens when the bubble pops.

https://fivethirtyeight.com/features/how...fluencers/