They should just report tickets sold if they can't reliably count butts in the seats. And while the NCAA seems to have stopped enforcing it, there's technically a rule on the books that say you can be kicked out of FBS if average less than 15k.

Like I said earlier, there were two women with tickets for the seat next to me (one a season ticket holder, another with what looked like a printed ticket from the box office). I was impressed with the ticket office's offseason promos and the layout of the printed tickets but they need to get the basics down.