Being a traditionalist on this who has not liked seeing Ohio State go from mostly noonish games to mostly later games, I like it. Granted, this is kind of reversed from how I wanted it though. I would have preferred biggest games later and most other games earlier.

Will be interesting to see if this changes around the Big Ten scheduling. It has put a lot of games on at noon to avoid national TV ones later in day (although got past exclusive games some years back). Think this might push some Big Ten less viewed games later in the day.

From the FOX angle, I think it makes sense. For right now, you are going to struggle to beat ESPN/ABC/CBS unless your game is much, much bigger. Instead, take the slightly less desirable time slot, but dominate it. The more people become used to going to FOX for earlier game, the more they'll tend to stay for other ones and associate FOX with college football.