(01-30-2019 09:34 AM)dancingNMSUaggie Wrote:  

(01-30-2019 12:56 AM)Lopes87 Wrote:  Participation banners are awesome lol.

Nice work!

Making the NCAA tournament is a huge achievement in college basketball. Cracking some mid major top 25 poll is not. The day when/if that ever happens for the Lopes GCU will erect a golden statue of Dan Majerle in front of GCU arena.

I think this is where some confusion may lie for those who believe GCU looked at this as some sort of major accomplishment. The signage that was up for about a week, had two missions: Information and Marketing. GCU has a ton of visitors from outside of the university. We also have 20,000 students and not everyone knows everything about GCU basketball. You would have had to have been a die hard fan to know that GCU cracked the Top 25 in some Mid Major poll. All of that was designed to inform the public and instill pride in their university, whether they cared about basketball or not. Secondly, this is similar to going into a restaurant and seeing a sign that says "Voted Top 5 Restaurants in Las Cruces". Our mind automatically thinks we are in some amazing establishment. We don't know who voted on that, but it says "Top 5", must be amazing. Instantly the food tastes a little better. Same things happens when parents and potential students come onto campus. They see signage that says "Mid Major Top 25", "Best Outdoorsy Campus" and instantly you feel better about where you are and the choice you are about to make. Two things are happening here Social Proof and the Frequency Allusion. People will begin to adopt a belief of a group of people they like and trust. They see it once, then they tend to see it everywhere they go. It's less about being braggadocious and more that the people that run GCU really are amazing marketers and are trying to build a brand.