(07-29-2017 03:22 PM)10thMountain Wrote:  I would say that while Dallas is still very much a no man's land, TCU has done a great job of capitalizing on the Big 12 and selling itself as Fort Worth's hometown team. There's just a different level of presence here now that wasn't there even 5-6 years ago when I first moved back to the area here with things like Go Purple Fridays program with the City of Fort Worth. TCU's strategy of trying to be Fort Worth's team rather than all of DFWs team (for now) is doing a great job of brand building which is often hard for small private schools.

Focusing on Fort Worth has helped TCU, but they're still limited in how many fans they can attract. I worked in Fort Worth for 10 years, and knew many people that wouldn't spend money to watch a university they couldn't afford to attend. I still believe most would agree, much of their attendance is driven by their Big 12 affiliation.