UAB Band Dad
Occasionally Reasonable
Posts: 24,437
Joined: Dec 2004
Reputation: 277
I Root For: A Free UAB!
Location:
|
RE: A thought about how our beloved athletic director could help us raise money
(06-14-2017 03:03 PM)imjustafatkid Wrote: (06-14-2017 02:45 PM)UAB Band Dad Wrote: The job of the coach is to recruit, coach, and to monitor the academics and conduct of the team members. To some degree the coach does PR work in an effort to publicize the team and put butts in seats, but that's a secondary function.
I view the publicity of the team as solely the responsibility of the coach and athletic staff. The AD can not be responsible for doing this for every team. He is to be PR for the athletic department as a whole.
That's marketing and communications. If you look at the Athletics Directory under Communications, beside the names of the associate and assistants are the programs that they are responsible for marketing. I repeat, advertising the team is at most a secondary responsibility for the head coach. Coaches recruit and coach. Marketing people market. Is that so hard to comprehend?
http://www.uabsports.com/school-bio/albr...ctory.html
(06-14-2017 02:45 PM)UAB Band Dad Wrote: The AD's biggest job is to schmooze the big boosters and keep their donations flowing, as well as finding new donors. He also represents the school on a larger stage, such as conference and NCAA meetings. Sure, he's the overall head of the Athletic Department, the chief administrator, but most decisions should be handled below his level by his subordinates. He steps in when needed to set policy and for big decisions and to settle disagreements. He also hires coaches as they are needed, but if he makes solid hires that should be quite infrequent.
I view this the exact opposite. The AD is to make the decisions, not his staff. Certainly day to day things should be handled by staff, but I completely disagree that he shouldn't make administrative decisions. He does represent the school on a larger stage, but I have not seen where Ingram is not making those types of appearances. He seems to be making the public appearances one would expect of him. Is there a large event you think he should have attended that he did not?
Finding donors certainly should be the job of the athletic department, but no way is that the sole job of the athletic director. Certainly he should make appearances at events set up to attract donors, but he shouldn't be the one setting up those events or finding those donors. What you're describing is an AD beholden to donors. That is a recipe for disaster for our athletics department. That way lies NCAA sanctions.
You are partially right. The everyday fundraising people will be listed on that directory under Blazer Boosters. That's Brad Hardekopf's crew. They talk with both the little guys like me and the big boosters, working for donations and helping sell season tickets as well, that's what their department does. The Blazer Booster program also encourages UAB fans to bird dog people who are potential season ticket buyers and/or donors, folks who the people in the athletic department don't know about.
That said, the AD should be the big gun, the closer, the guy you put with high dollar corporate people to close the deal. That's why his people skills are important.
That's true pretty much everywhere in college athletics.
(This post was last modified: 06-14-2017 04:03 PM by UAB Band Dad.)
|
|
06-14-2017 03:49 PM |
|