Sadly many fans may have a negative association with traveling back to DeKalb.
In theory Rockford (45 minutes away)alone has the potential to fill the the football stadium.
Perception problems by potential football attendees.
Going to watch a FB game in DeKalb may be viewed as more pain then pleasure.
The costs in addition to the gas are not offset by a positive experience.
Solution: Lower costs and increase positive pre-game and game experience.