O'Rourke got 62 percent of the Latino male vote and 66 percent of the Latino female vote according to this exit poll. I'm not sure that means his 'name' worked. How does that compare to past Texas votes?

As for point #2 of your post, I guess you're saying the 72 percent of white men who voted for Cruz are doing it based on issues, but all the other races, sexes, etc., who are voting for O'Rourke over Cruz are basing their votes on the fact they're Democrats? Gotcha.