(02-03-2014 07:30 PM)PirateTreasureNC Wrote: http://eastcarolina.247sports.com/Board/...25564963/1
Logo design choices explained. A good listen for anyone looking for insights.
Very good listen.
As a recap...
1. Moving the bones up underneath the chin was done to square the image up, which is better than a more rectangular image
2. Historically speaking, all ECU logos have had four things; Eyepatch, Earring, bandana and hat. It was important to keep those things.
3. For brand recognition, it was important to get ECU back on the hat. It was historically on the hat prior to the last logo change.
4. Numerous discussions with apparel manufacturers and retailers indicated the teeth and bandana on the former jolly roger logo were too detailed to embroider. Therefore, they reduced the number of teeth and excluded some of the detail in the bandana for this purpose.
5. Lots of market surveys and studies were done prior to this logo change. It's not something that was just done overnight. The market surveys began in 2012 and included over 2,100 participants from a large geographic area. The participants were grouped by location into local, regional and national categories. While we scored adequately with local brand recognition, we failed regionally and nationally. Lots of thought went into this thing.
6. Big push now to be branded as East Carolina or ECU. No E. Car., etc. on digital images.