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Decline of Cable - Poster - 09-03-2022 11:51 AM
https://www.forbes.com/sites/bradadgate/2022/08/01/streaming-video-viewing-will-surpass-cable-tv-before-the-end-of-this-year/?sh=33d0437b2ebf
https://www.axios.com/2022/08/18/streaming-surpasses-cable-tv-market-share
https://martech.org/cable-tv-subscriptions-set-to-drop-below-50-of-all-us-households/
This makes me wonder why people constantly suggest adding teams in big markets that have a questionable at best following in those markets. (Ie Cal, Stanford, Georgia Tech). How long are conferences going to be able to charge people who don't actually watch their conference networks?
It also makes me wonder if the Rutgers/Maryland expansion by the Big Ten was seriously a good, profitable business decision. (At least over the long run.) Conference invites are supposed to be 100 year invitations, not 10 year invitations or something.
RE: Decline of Cable - schmolik - 09-03-2022 12:05 PM
It's still a larger potential fanbase in California vs. say South Carolina. Clemson is more likely to win than California Berkeley but can you imagine a large state behind you (or would you rather the Bay Area or Clemson, SC?) Also, you still have to consider the local TV markets on FOX, CBS, NBC, and ABC.
RE: Decline of Cable - GTFletch - 09-03-2022 12:20 PM
Cable TV isn’t dead just yet. That being said, the industry will have to reinvent itself to survive. The brave new world of online streaming is just around the corner - especially in the US. Let’s have a look at some Fascinating Cable TV Subscribers Statistics:
- The current cable TV market share is just under 50% worldwide.
- The US has 1,775 total television stations and about 5,200 cable systems run by 660 operators, reaching 90% of the entire population.
- Comcast and DirecTV have lost 4.7 million customers between 2017 and 2019.
- 82% of US adults streaming internet TV claim it is more entertaining than cable.
- Pay-TV subscribers will fall each year between 2013 and 2023 by 28%.
- 65% of Americans are still paying for cable TV.
Eye-Opening Cable TV Subscriber Statistics for 2022:
- Cable TV subscriber stats in 2022 indicate there will be a 28% fall in the number of paid TV subscriptions between 2013 and 2023.
- Most people now subscribe to a streaming service (69%) / Only 65% pay for cable TV. In other words, more people now stream mostly through internet TV services, according to streaming vs cable statistics in 2020. The main reason for this is that people can avoid advertising while accessing original content they cannot watch on traditional cable. That's why it's no surprise that the live streaming market will be worth over $70 billion by 2021. And the best video streaming services are in a fierce battle for the lion's share of this amount.
- The current cable TV market share is just under 50%. This global figure shows that cable TV still remains the main platform globally. This is followed by satellite TV and finally, internet protocol TV (IPTV), with a relatively small share. This will change, especially considering that cable cutting stats show that the number of people switching to internet TV is increasing.
- Only 28% of view time is dedicated to traditional TV, 68% go to streaming. There could be a number of different reasons for this phenomenon, like more channels to choose from or cheaper prices. However, US adults agree that streaming is more entertaining than traditional cable TV, according to pay-TV subscribers statistics.
- Comcast lost more than 200,000 subscribers in the last quarter of 2020. The number of subscribers is rapidly declining. Back in 2017, Comcast had over 22 million customers. But that number has gone down to under 19 million in 2020. And things don’t look too bright for the future.
- Pay-TV subscribers will fall each year between 2013 and 2023 by 28%. In 2013, there were 100.5 million pay-TV households in the US. By 2023, the number will fall to 72.7 million, representing a decrease of 28%. In 2024, there is expected to be the same number of pay-TV households as non-pay TV households. Beyond this, non-paying TV households will overtake paying TV households.
Key US Cable Subscriber Stats:
-56% of Americans receive TV via cable or satellite in 2021. You might have expected a higher percentage, but cord-cutting is taking its toll. “Is TV dying?” The answer is no. Let’s take WETA 26 in the Greater Washington area as an example. This local PBS affiliate features some top-tier primetime and entertainment programs. Its sister channel, WETA UK, broadcasts British shows, while WETA Kids keeps the little ones happy. So, whether you’re after Washington Week, Midsomer Murders, or Pinkalicious & Peterrific – they’ve got you covered! Clearly, the quality of local TV channels has an effect on how many Americans have cable.
- In 2019, the US had a total of 1,775 television stations. You read that right - there are a lot of stations out there. What’s more, there are about 5,200 cable systems, run by 660 operators, reaching 90% of the entire population. However, more and more people are looking for greener pastures.
- In 2021, 27% of US households are planning to cut the cable.There are many reasons to cancel your cable TV subscription, but the pandemic seemed to have increased the speed at which it is happening. In 2019, cable TV subscriptions saw a 15% decline. But a survey from The Trade Desk predicts that in 2021, 27% of US households will stop using it. Will this mean the end of cable TV?
- In 2021, AT&T is the largest cable TV service provider in the US. With 24.7% of the market, AT&T takes the largest chunk of the cable TV service market. Comcast places second, with 22.5%. Charter follows with 16.9%.
- More than 6 million people cut the cord in 2020. 2020 wasn’t a great year for cable TV, as it lost the most subscribers ever. More than six million people canceled their subscription, taking the total number of cord-cutters up to 31.2 million.
- In 2020, 62% of adults in the US were subscribed to a streaming service. Millennials and digital natives prefer their devices over the old-fashioned TV set. They’re often on the move, and convenience is key. In contrast, older people are more likely to keep their cable subscriptions because it’s what they’re familiar with and comfortable with.
- In May 2020, only 28% of American adults had never subscribed to a streaming service. Interested in streaming vs cable statistics? This one’s for you. As you can see, the proverbial “Netflix and chill” is as hip as ever. While the company began as a DVD rental service similar to Blockbuster, it quickly transitioned to online streaming. The introduction of Netflix Originals – new shows like House of Cards and Orange Is the New Black – further boosted its popularity.
- In Q2 2020, the Fox News channel made over $203 million in advertising revenue.The COVID-19 pandemic somehow positively influenced the channel’s revenue, as the number shows a 41% increase compared to Q2 2019. But that wasn’t the case for CNN and MSNBC. They saw a decline of 14% and 27% during the same period
General US Cable Subscriber Statistics:
- In 2019, cable industry subscriptions in the US were worth $92.44 billion.That figure is up from $4.5 billion in 1980, according to cable TV subscribers statistics. However, providers have witnessed a steady decline in revenue over the last few years. The industry reached a peak of $99 billion in 2013.
- As of May 2021, Fox News is the most-watched channel in the US. With 2.16 million primetime viewers in May 2021, Fox News placed first in the most-watched channels in the US
- Fox News averaged 1.22 million daily viewers in April 2021.This is further proof of FOX’s dominance. According to cable TV statistics, MSNBC was second, with 953 million, and Nickelodeon came third, with 786,000.
- Netflix has 73.94 million paying subscribers based in the US & Canada. This is huge! Amazon Prime Video has more subscribers (112 million). But other streaming services fall behind: Hulu has 55 million, Disney Plus has 40 million, HBO Now has 17.1 million, and Dish’s Sling TV has 6.8 million. Small wonder cable TV subscribers statistics for 2021 are so bleak. Just like Netflix, all these streaming services offer original programs. So, if you’re a fan of fantasy, you’re probably watching Game of Thrones on HBO. Gearheads, on the other hand, will be tuning in to The Grand Tour on Amazon Prime Video. It’s 2021, and we’re spoilt for choice.
- Netflix’s revenue was almost $25 billion in 2020. In 2020, Netflix almost hit $25 billion in revenue. Continuing to grow, the company generated over $7 billion in the first quarter of 2021. It’s some impressive growth, considering that the revenue was $15.79 billion in 2018!
- 70% of pay-TV subscribers feel they get too little value for their money. Streaming vs cable statistics show price is the leading factor fuelling cord-cutting. About 56% of current pay-TV customers say they keep their subscription because it’s bundled with their home broadband.
- 71% of people who decided not to receive cable TV did so because they can access the content they want to watch online. There are many reasons why people want to cut the cable. The most common one is that they can access the content they want to watch online, so they don’t want to pay for a TV subscription. 69% also said that cable/satellite is too expensive. And almost half (45%) of those without a subscription say they aren’t interested in it because they don’t watch much TV.
- The number of US households that pay for TV will drop to 70 million by 2025. It’s clear that streaming services are taking over the traditional pay-TV. In March 2021, there were 74 million US households that pay for cable, but that number will drop to below 70 million in a few years. It’ll be interesting to see how these companies will adjust to keep their heads above water
- On average, Americans spent $47 per month on streaming services. Since the COVID-19 pandemic forced many people to stay indoors, streaming services saw a huge rise in customers. Since the start of the pandemic, the average spending has risen 24%. Almost half of those subscribing to streaming services are signed up to four platforms.
- 63% of Americans over the age of 68 pay for cable TV. When looking at cable TV subscribers statistics in 2021, you can see that the younger generation isn’t as interested in paying for TV. Less than half (46%) of those aged 18-37 pay for a TV subscription. For those aged 37-48, the percentage is slightly higher at 48%. 55% of people between 47 and 67 have a subscription, and 63% of those older than 68 still pay for TV.
Link:
https://techjury.net/blog/cable-tv-subscribers-statistics/#gref
RE: Decline of Cable - Skyhawk - 09-03-2022 12:20 PM
decline != gone
RE: Decline of Cable - DoubleRSU - 09-03-2022 12:25 PM
Cable and Satellite television aren’t dead, but PayTV is ONLY successful because of sports. Pay TV will always have that older generation, but the younger generation doesn’t want to pay $75 a month to watch MTV with commercials. They are used to Netflix for $15 with no commercials.
I only have Pay TV because of live sports. I assume most people on here only have it for the same reason.
RE: Decline of Cable - goofus - 09-03-2022 12:30 PM
The decline of cable tv markets and rise of streaming subscribers is one thing to adjust to.
But people need to start thinking about other impacts that streaming technology is bringing. As somebody who cut the cord and subscibes to add-free Netflix, add-free Hulu, add-free Disney+, and add-free HBOmax, my expectation now is to be able to get my entertainment with an add-free option, which I am willing to pay for.
Trying to watch a live game filled with commercial interuptions is going to grow more and more unacceptable over the years, especially with the younger generations. To the point where nobody is going to sit through these 4 hour marathons anymore.
No big deal, people will still pay for it one way or another, either paying to see a game without comercials, or they can watch the game for free still with commercials where they miss an occasional play. but the days of games with commercial interruptions is numbered.
RE: Decline of Cable - Poster - 09-03-2022 12:31 PM
(09-03-2022 12:20 PM)Skyhawk Wrote: decline != gone
Cable probably will be basically dead within 20 years. (Except for a handful of 70+ year olds.)
RE: Decline of Cable - DoubleRSU - 09-03-2022 12:47 PM
(09-03-2022 12:30 PM)goofus Wrote: The decline of cable tv markets and rise of streaming subscribers is one thing to adjust to.
But people need to start thinking about other impacts that streaming technology is bringing. As somebody who cut the cord and subscibes to add-free Netflix, add-free Hulu, add-free Disney+, and add-free HBOmax, my expectation now is to be able to get my entertainment with an add-free option, which I am willing to pay for.
Trying to watch a live game filled with commercial interuptions is going to grow more and more unacceptable over the years, especially with the younger generations. To the point where nobody is going to sit through these 4 hour marathons anymore.
No big deal, people will still pay for it one way or another, either paying to see a game without comercials, or they can watch the game for free still with commercials where they miss an occasional play. but the days of games with commercial interruptions is numbered.
How do you watch Iowa games?
Without commercials, how would FOX recoup their money on the sports rights they bought? Who wants to pay more money to see commercial free sports?
RE: Decline of Cable - Poster - 09-03-2022 12:57 PM
(09-03-2022 12:47 PM)DoubleRSU Wrote:(09-03-2022 12:30 PM)goofus Wrote: The decline of cable tv markets and rise of streaming subscribers is one thing to adjust to.
But people need to start thinking about other impacts that streaming technology is bringing. As somebody who cut the cord and subscibes to add-free Netflix, add-free Hulu, add-free Disney+, and add-free HBOmax, my expectation now is to be able to get my entertainment with an add-free option, which I am willing to pay for.
Trying to watch a live game filled with commercial interuptions is going to grow more and more unacceptable over the years, especially with the younger generations. To the point where nobody is going to sit through these 4 hour marathons anymore.
No big deal, people will still pay for it one way or another, either paying to see a game without comercials, or they can watch the game for free still with commercials where they miss an occasional play. but the days of games with commercial interruptions is numbered.
How do you watch Iowa games?
Without commercials, how would FOX recoup their money on the sports rights they bought? Who wants to pay more money to see commercial free sports?
The problem with cable is that you probably never end up watching at least 90% of the channels that you’re forced to buy. Heck, you’ve probably never even heard of a lot of the cable channels you’re paying for, let alone care about watching them.
RE: Decline of Cable - goofus - 09-03-2022 01:04 PM
(09-03-2022 12:47 PM)DoubleRSU Wrote:(09-03-2022 12:30 PM)goofus Wrote: The decline of cable tv markets and rise of streaming subscribers is one thing to adjust to.
But people need to start thinking about other impacts that streaming technology is bringing. As somebody who cut the cord and subscibes to add-free Netflix, add-free Hulu, add-free Disney+, and add-free HBOmax, my expectation now is to be able to get my entertainment with an add-free option, which I am willing to pay for.
Trying to watch a live game filled with commercial interuptions is going to grow more and more unacceptable over the years, especially with the younger generations. To the point where nobody is going to sit through these 4 hour marathons anymore.
No big deal, people will still pay for it one way or another, either paying to see a game without comercials, or they can watch the game for free still with commercials where they miss an occasional play. but the days of games with commercial interruptions is numbered.
How do you watch Iowa games?
Without commercials, how would FOX recoup their money on the sports rights they bought? Who wants to pay more money to see commercial free sports?
Well, it's more of a choice that's coming but is not there yet. Today you can watch something on Netflix, hulu, HBO, etc. without adds. How are they making money? Hulu has 2 options. A cheaper option with adds and more expensive option without adds. Eventually you will get the same choice for live sports.
RE: Decline of Cable - Attackcoog - 09-03-2022 01:04 PM
(09-03-2022 11:51 AM)Poster Wrote: https://www.forbes.com/sites/bradadgate/2022/08/01/streaming-video-viewing-will-surpass-cable-tv-before-the-end-of-this-year/?sh=33d0437b2ebf
https://www.axios.com/2022/08/18/streaming-surpasses-cable-tv-market-share
https://martech.org/cable-tv-subscriptions-set-to-drop-below-50-of-all-us-households/
This makes me wonder why people constantly suggest adding teams in big markets that have a questionable at best following in those markets. (Ie Cal, Stanford, Georgia Tech). How long are conferences going to be able to charge people who don't actually watch their conference networks?
It also makes me wonder if the Rutgers/Maryland expansion by the Big Ten was seriously a good, profitable business decision. (At least over the long run.) Conference invites are supposed to be 100 year invitations, not 10 year invitations or something.
Yes, and the price of streaming is getting higher and higher while it offers less and less. Streaming used to offer tremendous value over cable----now that price advantage is narrowing as content is less aggregated on streaming----splitting into more and more proprietary platforms. Where once a Netflix and maybe Hulu membership would get you all you wanted----now you'll need Netflix, Hulu, Paramont-Plus, Peacock, and Disney+ to replicate that content.....and its just going to keep getting worse for streamers. Eventually, "the bundle" will return as a "new" marketing idea. It dosnt really matter how it works. In the end---the content providers are going to get their money so expecting a free ride based on delivery platform is a fools errand. Even if cable disappears---all that means is the end cost to create content will fall completely on streaming customers. Thats just how it works.
RE: Decline of Cable - johnbragg - 09-03-2022 01:06 PM
(09-03-2022 12:57 PM)Poster Wrote:(09-03-2022 12:47 PM)DoubleRSU Wrote:(09-03-2022 12:30 PM)goofus Wrote: The decline of cable tv markets and rise of streaming subscribers is one thing to adjust to.
But people need to start thinking about other impacts that streaming technology is bringing. As somebody who cut the cord and subscibes to add-free Netflix, add-free Hulu, add-free Disney+, and add-free HBOmax, my expectation now is to be able to get my entertainment with an add-free option, which I am willing to pay for.
Trying to watch a live game filled with commercial interuptions is going to grow more and more unacceptable over the years, especially with the younger generations. To the point where nobody is going to sit through these 4 hour marathons anymore.
No big deal, people will still pay for it one way or another, either paying to see a game without comercials, or they can watch the game for free still with commercials where they miss an occasional play. but the days of games with commercial interruptions is numbered.
How do you watch Iowa games?
Without commercials, how would FOX recoup their money on the sports rights they bought? Who wants to pay more money to see commercial free sports?
The problem with cable is that you probably never end up watching at least 90% of the channels that you’re forced to buy. Heck, you’ve probably never even heard of a lot of the cable channels you’re paying for, let alone care about watching them.
As a sports fan, you benefit from that though. Yes, you're paying for 15 different Knitting Channels for $0.10 each a month. But your Aunt Susie who watches Knitting Channel 6 hours a day is paying $10-15 a month for ESPN, 2, U, SECn, ACCn, FS1, plus TNT and TBS with NBA and NCAA tournament and an RSN or two.
RE: Decline of Cable - CardFan1 - 09-03-2022 01:10 PM
(09-03-2022 12:05 PM)schmolik Wrote: It's still a larger potential fanbase in California vs. say South Carolina. Clemson is more likely to win than California Berkeley but can you imagine a large state behind you (or would you rather the Bay Area or Clemson, SC?) Also, you still have to consider the local TV markets on FOX, CBS, NBC, and ABC.
Beer sales are way down at Berkeley but Pot sales are way up high
RE: Decline of Cable - WhoseHouse? - 09-03-2022 01:17 PM
(09-03-2022 01:10 PM)CardFan1 Wrote:(09-03-2022 12:05 PM)schmolik Wrote: It's still a larger potential fanbase in California vs. say South Carolina. Clemson is more likely to win than California Berkeley but can you imagine a large state behind you (or would you rather the Bay Area or Clemson, SC?) Also, you still have to consider the local TV markets on FOX, CBS, NBC, and ABC.
Beer sales are way down at Berkeley but Pot sales are way up high
Four dispensaries on campus.
RE: Decline of Cable - quo vadis - 09-03-2022 01:19 PM
A few points:
1) IIRC, Netflix stock is down like $400 per share from last year, while Disney is losing money hand over fist on its streaming business.
2) My streaming costs have gone up more than my cable costs the last couple of years.
3) Thanks to competition from streaming, cable has gotten a lot more convenient. A lot of the content I stream is based on my cable subscription - I subscribe to HBO or some other cable channel, and they let me use an app to stream that content away from home.
4) I love cable and streaming and do not see them as competing with each other. I have plenty of both.
All of that said, I think the tendency of some conferences to invite lousy (in a brand sense) schools based on "market" is usually very misguided. On the other hand, I think the B1G has made a killing off of Maryland and Rutgers, and they were well-worth inviting, short run or long run.
Just my 2 cents.
RE: Decline of Cable - DoubleRSU - 09-03-2022 01:29 PM
(09-03-2022 01:04 PM)goofus Wrote:(09-03-2022 12:47 PM)DoubleRSU Wrote:(09-03-2022 12:30 PM)goofus Wrote: The decline of cable tv markets and rise of streaming subscribers is one thing to adjust to.
But people need to start thinking about other impacts that streaming technology is bringing. As somebody who cut the cord and subscibes to add-free Netflix, add-free Hulu, add-free Disney+, and add-free HBOmax, my expectation now is to be able to get my entertainment with an add-free option, which I am willing to pay for.
Trying to watch a live game filled with commercial interuptions is going to grow more and more unacceptable over the years, especially with the younger generations. To the point where nobody is going to sit through these 4 hour marathons anymore.
No big deal, people will still pay for it one way or another, either paying to see a game without comercials, or they can watch the game for free still with commercials where they miss an occasional play. but the days of games with commercial interruptions is numbered.
How do you watch Iowa games?
Without commercials, how would FOX recoup their money on the sports rights they bought? Who wants to pay more money to see commercial free sports?
Well, it's more of a choice that's coming but is not there yet. Today you can watch something on Netflix, hulu, HBO, etc. without adds. How are they making money? Hulu has 2 options. A cheaper option with adds and more expensive option without adds. Eventually you will get the same choice for live sports.
They make money from subscriptions, but I don’t believe any of them are actually “making money”. None of them have live programming though, especially sports. Yes, Hulu has a few NHL games, but how many people subscribe to Hulu to watch random NHL games?
Those streaming services are too watch taped programs. I don’t mind commercials because I can look at my phone or do other things during a live event. If we start paying for live sports streaming without commercials, they will still find a way to put in commercials. There is absolutely no future in paying for sports without commercials. The networks will lose their ass.
RE: Decline of Cable - DoubleRSU - 09-03-2022 01:31 PM
(09-03-2022 01:06 PM)johnbragg Wrote:(09-03-2022 12:57 PM)Poster Wrote:(09-03-2022 12:47 PM)DoubleRSU Wrote:(09-03-2022 12:30 PM)goofus Wrote: The decline of cable tv markets and rise of streaming subscribers is one thing to adjust to.
But people need to start thinking about other impacts that streaming technology is bringing. As somebody who cut the cord and subscibes to add-free Netflix, add-free Hulu, add-free Disney+, and add-free HBOmax, my expectation now is to be able to get my entertainment with an add-free option, which I am willing to pay for.
Trying to watch a live game filled with commercial interuptions is going to grow more and more unacceptable over the years, especially with the younger generations. To the point where nobody is going to sit through these 4 hour marathons anymore.
No big deal, people will still pay for it one way or another, either paying to see a game without comercials, or they can watch the game for free still with commercials where they miss an occasional play. but the days of games with commercial interruptions is numbered.
How do you watch Iowa games?
Without commercials, how would FOX recoup their money on the sports rights they bought? Who wants to pay more money to see commercial free sports?
The problem with cable is that you probably never end up watching at least 90% of the channels that you’re forced to buy. Heck, you’ve probably never even heard of a lot of the cable channels you’re paying for, let alone care about watching them.
As a sports fan, you benefit from that though. Yes, you're paying for 15 different Knitting Channels for $0.10 each a month. But your Aunt Susie who watches Knitting Channel 6 hours a day is paying $10-15 a month for ESPN, 2, U, SECn, ACCn, FS1, plus TNT and TBS with NBA and NCAA tournament and an RSN or two.
Absolutely. A multiple TV/person household benefits from these arrangements. A typical single sports fan and a widowed non sports fan woman, do not.
RE: Decline of Cable - dawgitall - 09-03-2022 01:37 PM
(09-03-2022 12:31 PM)Poster Wrote:You lookin' at me.(09-03-2022 12:20 PM)Skyhawk Wrote: decline != gone
Cable probably will be basically dead within 20 years. (Except for a handful of 70+ year olds.)
RE: Decline of Cable - Skyhawk - 09-03-2022 04:16 PM
(09-03-2022 12:31 PM)Poster Wrote:(09-03-2022 12:20 PM)Skyhawk Wrote: decline != gone
Cable probably will be basically dead within 20 years. (Except for a handful of 70+ year olds.)
Well, I don't know what technology will be like in 20 years, but I imagine it will be like most things, and evolve.
It's already starting to happen - the cable consumer able to watch content regardless of platform.
After all, from the consumer's point of view, is there really that much different between watching cable on your computer or phone, and watching some streaming service? you sign in, and choose something to watch from the selections provided.
At some point cable may even offer some of these third-party streams as an "add-on package".
So I don't think cable is going anywhere just yet.
RE: Decline of Cable - C2__ - 09-03-2022 09:16 PM
Comcast (XFINITY) already offers the ability to watch 3rd party content, pretty much all the streaming services.